SALES & EDUCATION MANAGER (CLINIQUE/LAB SERIES/ARAMIS & DESIGNERS FRAGRANCE)

Education & Training

Retail Growth Management
• Develop key door business strategy to drive growth
• Establish retail sales goals and motivate field team to achieve targets
• Design and implement a strategic business plan that expands brand's customer base and ensure its strong presence
• Work closely with Demand Planning Team to ensure accurate product forecasting and healthy inventory levels at stores
• Plan and propose sell-in and sell-through targets; and mitigation plans for target shortfalls.
• Monitor competitors' activities and launches, and provide feedback to Marketing.
Operation Effectiveness Management
• Accurate capture of customer profile at stores
• Ensure effective budget control over sales expenses, returns and incentives
• Manage SIOP effectiveness on returns and inventory destruction
• Work closely with Marketing to ensure timely executions of launches/events at stores, including VM.
• Quarterly review of stock module to ensure healthy levels of assortment at stores
• Analyse and review monthly and annual sales trends and provide Brand Manager with recommendations and action plans
• Prepare all monthly and annual sales reports and commentaries to Brand Manager, including Regional reports.
• Recruitment, objectives setting, coaching and performance monitoring of Field Team.
• Responsible for developing and motivating the Field Team, Field Sales & Education Executives.
• Handle Counter Maintenance processes and ensure Best-in-Class Execution
• Resolution of operations and manpower issues.
Budget Management & Finance Reporting
• Work closely with Business Manager to support Brand Manager with Budget/Latest Estimates planning and monthly commentaries
• Monitoring of Net Sales and Net-Over-Profit monthly to ensure brand is on track to achieving KPIs
• Responsible for Net Sales, Retail Sales and Net-Over-Profit.


Education & Service Level
• Work closely with Brand Manager to ensure there is consistency in service and customer experience, and to increase productivity and sales in all stores
• Adapt and execute education strategies, programs and activities to ensure the service provided to customers is in-line with the Brand
• Drive service standards and alleviate artistry through coaching/feedback
• Ensure brand's CRM objectives are met
• Conduct strategic follow up of classroom education to ensure successful roll-out of training initiatives in all stores
• Liaise regularly with Brand Manager and Regional Education to identify in-store coaching opportunities and development needs
• Prepare monthly reports on Consultants development and visitation reports
• Assist in recruitment and provide an atmosphere that motivates, encourages, and challenges sales team for optimum performance
• Maintain the brand image at stores via personal grooming of Consultant and store merchandising

COTY LUXURY

Regional exposure working with Key Account Managers and Marketing Team to execute retail operations and visual merchandising according to global guidelines.
RETAIL OPERATIONS & MERCHANDISING MANAGER SINGAPORE
JAN 2015 TO SEPT 2016
• Sell-through in Department Stores and Sephora
• Management of BA budget to ensure budget efficiency and accuracy
SELL THROUGH & MERCHANDISING SPECIALIST SINGAPORE AND MALAYSIA

RETAIL OPERATIONS & MERCHANDISING MANAGER SINGAPORE

• Permanent Merchandising
• Budget Management

Visual Merchandising

Seven years of retail experience from frontline to operations mangement, building the AUSSINO brand and developing leadership and brand-building capabilities.
AUSSINO OPERATIONS EXECUTIVE/ AUSSINO EXPORT BUYER
MAR 2007 - OCT 2010
• Store Operations
• Staff Management
• Brand Building
• Business Analysis
• Regional franchisee experience

AUSSINO OPERATIONS EXECUTIVE/ AUSSINO EXPORT BUYER

MANAGEMENT TRAINEE

Find out detailed information about Yah Li Quek, SALES & EDUCATION MANAGER (CLINIQUE/LAB SERIES/ARAMIS & DESIGNERS FRAGRANCE) in Singapore

Yah Li Quek: SALES & EDUCATION MANAGER (CLINIQUE/LAB SERIES/ARAMIS & DESIGNERS FRAGRANCE) in Singapore

Yah Li Quek