Lifestyle

Moto & Powersports

Wake

Digital Marketing Director

Digital & Media

Results oriented business strategist with diverse experience improving business and ecommerce revenue and profitability. Strengths include creating real time business decision making processes to create proper action. Proven general manager driven to maximize website traffic, market share and revenue. Solid technical understanding of various marketing channels including PPC, SEO, Email marketing and comparison shopping engines.

•	Led team of 6 professionals. Restructured team roles and responsibilities to increase efficiency. 
•	Developed new and effective marketing techniques through social media, email, PPC and SEO. 
•	Worked with sales and led value proposition research.
•	Lead web marketing team to effectively test and innovate, execute and drive revenue growth.
•	Improved leads quality by eliminating PPC campaigns with a high CPA and low conversion rate.
•	Increased students’ population by 30% (YOY) and reduced the cost per student by 20% (YOY).
•	Re-structured PPC landing pages for better branding, consistency and performance.  
•	Increased conversion rate (by 10%) for PPC landing pages by conducting A/B tests using Google experiment and Unbounce.
•	Responsibility for planning and budgetary control of all digital marketing.
•	Evaluating customer research, market conditions and competitor data.

Find out detailed information about Yousif Hazboun, Digital Marketing Director in valencia, CA

Yousif Hazboun: Digital Marketing Director in valencia, CA

Yousif Hazboun

csun