Zac Zacharias: Specialist in Tualatin, OR

• Created and drove brand awareness, excitement, and technical training. • Provided in-store visual merchandising and event support to Smartwool retail partners. • Educated and created enthusiasm amongst retail associates surrounding Smartwool and their product offering through training and in-store events. • Maintained up to date and comprehensive product knowledge and technical information for Smartwool and that of the competitive set. • Provided national and regional trade show support including customer relations and line presentations. • Worked in conjunction with sales reps and FSR manager on seasonal account plans, territory focuses, promotional activities, and brand level initiatives. • Supported local, regional, and national field marketing and brand events. • Worked with FSR manager and sales reps to create and manage a comprehensive and efficient travel calendar and master territory account lists. • Completed weekly reports that included feedback from consumers and sales associates, competition, quality issues, market trends, retail photos, at once opportunities, events, and general merchandising needs. • Created and managed budgets necessary for clinic events, training tools, and other required expenses. • Identified, proposed and executed incremental opportunities to gain/develop exposure for the product (partnerships, clinics, other as appropriate). • Utilized promotional activities in store and at events to develop sell through insights and ROI analysis. • Managed Smartwool Insider Program for California, Arizona, and Nevada. • Worked with visual merchandising manager and placed orders to ensure that the brand was consistently and properly represented with current fixtures, signage, and general visual merchandise collateral. • Responsible for placing visual merchandise orders from the field.