Zach Frey:
Zach Frey
United States
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Summary
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Activity
Projects
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Work experience
Flux Footwear
Creative Director | 05/2020 - 04/2021
Footwear, Packaging, and Branding Design
• Created designs that launched independent, innovative barefoot athleisure shoe brand
• Invented patent-pending AdaptSol Technology
• Directed promotional video and photo content
• Produced website UI and product photography and video content
• Raised over $50,000 in 30-day crowdfund campaign
• Created animated and still paid ad campaigns
Wolf & Shepherd
Senior Designer | 11/2018 - 05/2020
Footwear, Accessories, and Packaging Design
• Responsible for designing and creating user-focussed products
• Created packaging around 4 new categories (Sneakers, Dress-Casual footwear, Shoe Care
Products, and Socks)
• Developed internal design standards
• Managed design interns
Sept 2014 - Present Denver, CO Footwear, Packaging, Soft Goods, Apparel, Graphics
I help consumer brands define and refresh their visual language and tell compelling stories
through innovative product. I help athletic and fashion-focused consumer brands define and refresh their visual language and tell compelling stories through innovative product. My
completed projects focus on branding, packaging, soft-goods, apparel, and patentable
technologies.
Eat the Bear Nutrition
Senior Designer | 10/2017 - 02/2018
Branding, Packaging, Digital
• Rebranded and redesigned the entirety of Eat the Bear's website, UI infrastructure, social
media, marketing collateral, and full range of product packaging to better engage consumer
base.
• Prepared detailed design presentations to garner buy-in from key stakeholders
• Engaged in necessary communications with factories, FDA regulation consultants, and
printers to ensure proper execution of designs.
• Other responsibilities included copywriting, animation, marketing, sales funnels, and Mailchimp campaigns.
• Mentored junior designers.
Awesome Inc
Lead Designer | 11/2016 - 10/2017
Branding, UI, Startups, Web
• Designed and branded a variety of tech startups through Awesome Inc's Fellowship Incubator
program and helped several startups reach series A funding rounds.
• Increased the aesthetic presence and branding of Awesome Inc's other entities, (Apax Software and Awesome Inc U) through Web design and UI design.
• Managed design interns.
Reebok
Designer | 06/2011 - 08/2014
Footwear Design
• Launched Reebok's Royal Sport category and made it the most profitable division at Reebok
within the first year.
• Designed footwear and creating innovative product concepts for price-point consumers across
a broad spectrum of sport-categories. One of my shoes sold over 700,000 pairs.
• Responsible for pricier, quick turn-around timeline projects within CTM (Close-to-Market) and on-site work with factories.
• Responsible for new material packages, identifying trends, and designing market-relevant
silhouettes
Education history
Gordon College
Bachelor of Arts
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