Zach Hannibal: in Orange, CA
Work experience
Ader / NRG Esports
Marketing Director, Strategy + Creative | 02/2020 - 02/2023
• Developed campaign strategy and visual direction for over 200 unique campaign proposals
• Led all phases of brand strategy for high-spend campaign proposals incorporating live and digital events, cross-platform content, and influencer partnerships
• Directed strategy for campaign budgets in excess of $20M over 3 years
• Utilized in-depth goal-oriented strategy and packaging, resulting in won business against other leading agencies
• Promoted to director after one year having demonstrated ownership over agency strategy
• Developed trusted expertise in the gaming and streaming space including industry consumer trends and influencer marketing strategy
• Clients include Disney, Amazon, Activision, EA, WB Games, Sony, Logitech, Audi, and more
Common Thread Collective
Creative Strategist | 08/2019 - 01/2020
• Directed full-funnel advertising creative for several $2M-$10M ecommerce brands
• Executed visual and creative direction for static and video creative driving over $5M in revenue peaking at 6x return
Glorieta
Marketing + Creative Producer | 04/2018 - 09/2019
• Directed a creative marketing team producing all outbound marketing content including video, social, and motion graphics
DB Design Agency
Graphic Designer | 05/2017 - 09/2018
• Produced and designed logos, brand identity, packaging, and marketing collateral
• Lead creation of digital, print, and web assets for over 100 clients
Pine Cove
Media Coordinator | 04/2013 - 09/2016
• Trained and lead a creative team of over 50 content media staff across 9 locations
• Launched a content-driven mobile app used by 99% of our customers and viewed over 30k times during its launch month
• Over 250,000 photos, videos, and blog posts were pushed to the app during the inaugural year
Louisiana Tech University
Graphic Designer | 05/2014 - 05/2016
• Designed full print layouts including typography, infographics, and custom illustration