Zach Spinhirne-Martin: President/CEO Capo Cycling Apparel in Denver, Colorado

Capo Cycling Apparel

• From whitepaper to business case and brand creation, led all aspects of planning and operational execution to bring Viathon Bicycles to life. • Project Management - Manage contributors to ensure alignment with brand strategy while successfully executing on functional tasks in branding, product design, website development, marketing, and fulfillment. • Product Development - Lead engineering contractor’s product direction with refined list of quality goals, industry product references, and specification requirements for each model produced. • Brand Development & Marketing – Set vision for the brand to develop brand assets, featured content, press/media packages, and on-going marketing strategies. Ensure compliance with the company’s legal review and trademarking processes. • Financial & Inventory Planning - Oversee P&L and executive reporting to stakeholders regarding brand performance, financial metrics, and industry impact. • Operations - Developed and implemented completely new product fulfillment process to meet standards of the high-end customer market by developing strategic partnership with high-end bicycle assembly experts.

• Develop sporting goods owned brand categories from product ideation through product launch. • Product Research, Multi-Industry Trend Tracking - Partner with merchandising directors to evaluate potential categories to expand into with private label products. Provide industry and trend data to evaluate product opportunities. • Owned Brand Strategy Development - Build business plans and objectives of expansion into new products, including financial plans, brand positions, quality expectations, marketing requirements, and content needs. • Request for Quotation (RFQ) Development - Create full product line of potential new products, including an itemized list of desired quality cues by product and benchmarked products in the market. Manage bid process. • Supply Chain Management - Establish international supply chain partnerships for new projects, including initial factory capability assessments, on-site sample and revision reviews, and final visits to ensure proper quality control prior to opening production. • Merchandising - Oversee item setup and content creation.. Curate brand and product assortment pages to ensure maximized product presence.

• Responsible for strategic planning, merchandising, inventory management, and growth of the Bike category across all online channels (Walmart.com, Jet.com, Moosejaw.com and Hayneedle.com). • Site Design - Redesigned taxonomy to increase effectiveness of UX and customer decision tree. • Visual Merchandising - Execution of all levels of site rules and item level attribution to achieve new user experience. Planning and execution of all site marketing, including banners, POVs, Co-Op collection and negotiation. • Brand Acquisition - Expanded assortment across all segments of bicycle industry from opening price point to specialty high end. Tailored product selection to website’s mission and customers.

• Ensured the highest level of customer satisfaction by promptly and thoroughly responding to phone, email and live chat consumer inquiries; accurately entered and maintained customer orders • Corresponded with vendors for inventory availability, product specifications and compatibility; worked with purchasing department to source special order items and out of stock items • Exceeded individual sales goals every year and earned Top Salesman of the Month 6 times throughout time in position

Head Mechanic

Mechanic & Sales Staff

Assistant Service Manager