Zachary Astran: in Los Angeles, CA

Manager of day-to-day and long-term concepts, delivery and execution of all social media content for the F45 Challenge. • Organized the strategic social vision for the Challenge team including content and engagement strategies. • Effectively engaged and communicated with Challenge stakeholders across all platforms by interacting with members on social platforms and responding to questions in a timely manner. • Launched Challenge documentary series featuring the life of previous F45 Challengers and their personal transformations in order to activate future members. • Created daily, weekly and monthly content schedules to best organize social content strategy for Challenge social accounts. • Served as the Challenge social media expert - identified trends and new social platform offerings to ensure F45 is a social innovator. • Grew F45 Challenge Instagram account from 27k-34.3k in 3 months.

Producer of high-end specialty content for television, social media platforms, and ESPN.com. Conceptualized and produced high-end teases, montages, stamps, and promos for ESPN studio shows. • Worked with show producers and coordinating producers assembling show segments, layouts, and format for live television. • Exercised creative liberty in pitching story ideas and mapped out blueprints for short and long-term projects. • Six months into tenure at company, pitched idea for "Cinderella Story" (unexpected winner) for March Madness: Scripted motivational welcome to the fraternity letter to be shared by UMBC basketball team with next "Cinderella Story" winner. o Choreographed event with field producers, preparing for 45-second piece filmed on site. o Coached players' script reading, edited footage and chose music for optimal quality, culminating in numerous requests for video to be used on various studio platforms and social media. • Created trailer element with visual effects to be used as lead-in to conversations about players signing new contracts with prospective teams.

Reporting to Technical Project Manager, worked with ReebokONE Team developing and implementing technical solutions for an improved front- end user experience. • Project managed content initiatives for specific target audiences, driving engagement and leads. • Using CMS systems (Episerver), managed and updated content on ReebokONE site. • Lead support box to properly assist with clients' accounts, questions and needs surrounding their ReebokONE memberships.

Promoted the Frederick Keys as an asset in on and off field promotions and represented team in the local community, working in all aspects of minor league baseball.