Zachary Keahey: Senior Digital Marketing Manager in Long Beach, CA

• Head of in house digital marketing team

• Successfully planned, executed, and measured $1.2 million in digital advertising spend while achieving an average ROI of 3.83. • Executed monthly advertising campaigns using Facebook Ads Manager and Google AdWords. • Restructured the organizations reporting mechanisms through the creation of a comprehensive digital dashboard.

• Assisted during the pre-sale process by crafting digital advertising plans that catered to client KPIs • Collaborated within media buying platforms to negotiate and purchase digital inventory from Facebook, Instagram, Google, programmatic and site direct partners • Maintained client relationships by delivering in-depth reporting, optimizations, and excellent service • Executed digital campaigns across several verticals such as: Auto, Health, Finance, Entertainment, and Retail

• Worked as the liaison between Campaign Operations, Media Strategy, and Client Development. • Managed Insertion Order processing, campaign launches, pacing, RTB actualization, and reporting for digital advertising campaigns. • Collaborated with the campaign team to optimize and revise campaigns to achieve the highest delivery rate while meeting the client’s goals and objectives. • Supported Account Leads and Media Strategists in responding to client requests and special projects as necessary. • Organized and managed weekly campaign status meetings for all live campaigns. • Utilized Ad Words, Bing Ads, Facebook Business Manager, ComScore, MRI, and other third party data platforms.

• Assisted the Chief Executive Officer in developing and implementing marketing strategies • Managed and enhanced the company’s website, blog, and social media pages • Spearheaded the coordination of the company’s sales and marketing events