DIGITAL MARKETING MANAGER

Digital & Media

Directly working with CEO to define and execute marketing plan and campaigns for Mercedes and Volkswagen backed startups Autogravity, Turn - Car Subscriptions, and Turn - Car Subscriptions Spain.  Lead a diverse team of 4, including content writers and influencers.
? Decreased cost per acquisition by 68% over three months while increasing total leads by 16%.
? Utilized advanced audience segmentation and email strategies to decrease abandon cart rate by 15%
? Structured go-to-market strategy for Turn - US, earning over $500,000 in revenue within eight months since inception of company.
? Developed and launched international go-to-market strategy for Turn - Car Subscriptions Spain on Web, iOS and Android.
? Built full life cycle marketing funnel reducing customer churn to below 3%.
? Created predictive model based off user behaviors to increase conversion rates of new customer growth by 50%.
? Collaborated with content writers to craft SEO strategy around key phrases to move content onto
and 2 of SERP results along with a 30% increase in traffic month over month for two consecutive months.

Develop growth strategies and market plans that increase ROIs for companies utilizing pay per click, paid social, and SEO strategies. Generate cohort and data analysis and in-depth modeling to better understand the user base and improve tailoring of the marketing strategy.
? Drove over $300,000 a year in recurring client revenue acquired via direct digital marketing initiatives.
? Decreased customer acquisition costs by approximately 10% using new growth strategies and plans.

SENIOR CONSULTANT

Directed digital marketing initiatives, strategy, and development while managing a high-performing team of 5 for subsidiaries Vylla Home, Vylla Loan, and Carrington Mortgage UK. Managed seven-figure marketing budget, overseeing media spending for each month. Reported data-driven performance metrics and marketing insight to executive leadership, justifying strategy direction and advertising spending.
? Drove over $100M in funded loan volume in 2018, a 25% increase from 2017.
? Reduced cost per funded loan by 50%, increased total lead volume by 25%.
? Increased leads, lead quality, and conversion rate for total lead acquisition and lead retention for Carrington Mortgage UK month-over-month for a year despite working within a 40% budget reduction.
? Rebranded Vylla and tailored marketing strategies to the new marketing collateral, website and value propositions.
? Re-defined brand position in market post-rebrand to push new value propositions and increase brand awareness with a 25% increase in unique users month over month for 5 consecutive months.
? Refined testing method to ideate, test and improve creative to achieve campaign specific goals.

Find out detailed information about Zak Bretherton, DIGITAL MARKETING MANAGER in Costa Mesa, CA

Zak Bretherton: DIGITAL MARKETING MANAGER in Costa Mesa, CA

Zak Bretherton

W.P. Carey School of Business