Za'Niya Miles:

? Assisted marketing director and managers in executing various tasks across marketing campaigns for the radio station, podcast studio, and news website. ? Balanced various tasks such as writing copy for social media posts and promotional emails, sending in campaign forms, requesting trades, outreach, attending events, and more for podcasts, events, editorial, etc. in a way that is consistent with the KPCC and LAist brands ? Collaborated with the social, podcast, and editorial teams to develop owned, earned, and paid marketing and newsletter strategies that will increase audience ? Recorded episode auspices, developed descriptions, themes, & video ideas for podcast catalog. ? Completed Projects: Retake entertainment podcast, How to LA podcast, Voter Game Plan resource & Cram-Session events, Public Radio Palooza

Researched and analyzed background information related to news stories to be able to provide complete and accurate information about sports, lifestyle, social justice issues, and campus events ? Conducted interviews with eyewitnesses, authorities & people of interest in campus news stories ? Utilized technical skills in camera operations, lighting & sound to capture footage for news reports

Spearheaded the development of daily 30s instructional videos, resulting in increased consumer engagement and interest in health and wellness products ? Created flyers, newsletters, and promo ads and other promotional materials to drive sales ? Analyzed social media metrics and SEO data to devise digital campaigns and optimize content for expanded sales and growth ? Proactively sought out and established relationships with local businesses to create mutually beneficial collaborations and cross-promotions ? Actively monitored, engaged, and addressed customers on social platforms (Instagram, Facebook, Twitter) in PlushRx tone of voice