Zo'e Fraley: Freelance Photographer in Laguna Hills, CA

Swim/Apparel/Lifestyle/Studio I have a very hands-on directorial style. From planning to post, I like to be very clear, creative, and efficient.

Took studio and lifestyle photos of skincare, makeup, and fitness products; style products and curate meaningful and relevant props; edited retouched shots; create content relevant for multiple social media platforms; create gifs for social media; assist in creative planning for social media marketing calendar

200hr RYT Yoga Sculpt Certified Power Yoga / Yoga Sculpt

Professionally photograph people, products, and pets in studio; specialize in styling products and posing people and pets; support marketing team by reaching out to potential clients and maintaining relationships with current clients; maintain the studio facility and equipment; keep track of promotions and events

Took press photos for strategic marketing outlets, assisted product trainers with set-up and tear-down of equipment before and after training events; checked guests in; maintained inventory for equipment; educated customers about products in the showroom; kept clients’ comfortable during events

Create content for social media, print collateral, and website; produce shoot concepts plan photo shoots for annual calendar; both shoot and direct shoots; update e-commerce shots; assist creative director with web design.

Took press shots and styled shots for social media marketing; retouched and edited photos for lookbooks; created styled lookbooks which resulted in further purchases by outside retailers; accounted inventory of clothing in stock

Designed social media and email promotions; updated past promotions and advertisements while still applying brand specifications

Conducted set-up and tear-down of in-house product shoot; photographed in-house and on-site press product shots; edited shots in Adobe Photoshop; uploaded content using WordPress; created website user guides for clients