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Senior Manager, Digital Marketing Capabilities

Digital & Media

Zoe combines her love of marketing with the sciences of data and technology. A true marketing technologist with over 10 years of experience, she has helped lead marketing strategy, ecommerce and digital at The Home Depot, SPANX and The Coca-Cola Company. Her main focus is to drive brand value and sales through multi-channel strategies while focusing on providing millenial audiences with the best possible experience.

At The Coca-Cola Company, Zoe combines her deep understanding of the digital marketplace with a holistic business approach to design and create the digital and mobile vision for the North American organization.  An entrepreneur at heart, Zoe leads teams in designing and launching digital capabilities focused on building stronger relationships between brands, customers and consumers through innovative technologies.

Zoe holds a B.A. in Public Relations from the University of Tennessee and an M.A. in Journalism and Public Policy from American University. She lives in Atlanta, GA with her husband Jeffrey and their yellow lab, Ben.

•	Represent the North American business unit across global digital initiatives. Create training curriculum and lead stewardship of technology toolkits to employees across the globe to ensure marketing reuse across platform capabilities driving over $2.3MM in productivity savings
•	Lead cross-departmental teams to deliver complex digital projects for brands. Set vision & strategy while managing a diverse group across IT, marketing, design and leadership
•	Oversee and manage mobile strategy and technology integration across brands. Including but not limited to: Responsive Design best practices, App creation/development and guidelines, and digital coupon evolution
•	Manage recruitment and retention strategies across channels including Loyalty, Mobile, Social, Paid Search and SEO
•	Lead and coordinated cross-departmental (Media, IT, Content, Knowledge & Insights) team to deliver a holistic, unified approach to quantitative digital measurement and analytics allowing us to make smarter digit

•	Managed robust online marketing strategy. Responsible for increasing total traffic 339% and sales by $1MM YOY
o	Established multi-channel marketing process and database segmentation model, increasing average order value by 10% and marketable database by 140%
o	Launched, managed and optimized all Paid Search and SEO at Spanx, Inc. Total revenue up 22% YOY
o	Created strategy and forum for community by launching Spanx’s first Facebook and Twitter experiences
•	Managed all Spanx, Inc. Brands website operations. Spearheaded the re-launch of Spanx.com to new ecommerce technology platform (GSI Commerce)
•	Successfully launched new Spanx brands Haute Contour, Spanx for Men & Swim via digital and ecommerce
•	Launched Canadian and International shipping. Increased sales by 5% while providing global brand reach


Senior Digital Marketing Manager

•	Developed strategic approach for e-marketing initiatives and subsequent web experiences for The Home Depot
•	Implemented and managed all campaign segmentation & creative process for all Home Depot email communications


Senior Project Manager

•	Developed annual email marketing strategies, along with  account management and measurement for over 20 clients including: Atlanta Bread Company, Up The Creek Restaurants, Inc., RARE Hospitality Group and Famous Dave’s BBQ

Account Executive

Find out detailed information about Zoe Glade, Senior Manager, Digital Marketing Capabilities in Atlanta, GA

Zoe Glade: Senior Manager, Digital Marketing Capabilities in Atlanta, GA

Zoe Glade

American University

University of Tennessee