Akal Apparel Inc. Careers and Employment in Lafayette, CA

CLASSY: A privately held better women's sportswear line creates a recognizable brand through four critical elements: > Design > Quality/Fit > Artistic Content > Brand Name/Identity The target demographic caters to Southern California based, fashion conscious women, 18-35, who shop better specialty boutiques. Casual yet sophisticated, edgy yet tasteful; the collections will primarily feature updated fashion basics to serve the perfect blend in lux fabrics, flattering silhouettes, whimsical color palettes, and eye catching embellishments. Most importantly, the identity fueling the Classy Brand embodies a slightly ironic connotation. For inspiration just imagine our 18-35 yr. old customer and her Upscale Southern California Demographic; imagine what she believes the essence of classy to be, and then associate a twist of irony with that.