Kari Traa Careers and Employment in Broomfield, CO

VISION (What we want to achieve) -A world where every woman has the desire, confidence, and clothing to thrive in the outdoors together. VALUES (How we act as a brand) -We are authentic- We are true to ourselves and how we feel. We are not afraid to speak up. We keep it real even when others do not. We listen and trust our gut. -We are strong- We challenge ourselves, both mentally and physically. We test our limits but set clear boundaries.  We push back against what's wrong. We stand up for what’s right -We are free spirited- We challenge the established and honor our individuality. We embrace spontaneity and value experiences over material things. We celebrate the shared moments together. -We are explorers- We say “hell yes” to new experiences. We prioritize spending time in nature. We trust ourselves and live fearlessly. We value the power of play -We are inclusive- We believe equality is a universal human right. We know one size doesn’t fit all. We always extend the invite. We respect perspectives and beliefs different from our own PURPOSE (Why we exist) -To celebrate femininity, community, and our obsession with the outdoors. MISSION (How we do it) -We empower women everywhere to be confident and unapologetically themselves, no matter where their adventures take them.