MAGIC International Careers and Employment in Woodland Hills, CA
MAGIC International
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About
Formerly known as the Men’s Apparel Guild in California, MAGIC was founded in 1933 as an association of Los Angeles area menswear manufacturers. In 1942, the association, known then as the Men’s Wear Manufacturers of Los Angeles, produced its first show, the Roundup, in Palm Springs. CA. In that same year, the association also began producing Market weeks in Los Angeles. Boyswear was officially added to the shows in 1946.
In 1948, the “Men’s Wear Manufacturers of Los Angeles” voted to change the name of the association and form a corporation. Since the membership had grown to include manufacturers outside Los Angeles, the name was changed to Men’s Apparel Guild in California, hence MAGIC.
The growth of MAGIC mirrored that of the California apparel market and in 1979, MAGIC opened its doors to manufacturers worldwide. Due to enormous growth, the show relocated from Los Angeles to Las Vegas in 1989.
In 1995, MAGIC expanded to include women’s apparel with the introduction of WWDMAGIC, a joint venture with Women’s Wear Daily.
In 1997, MAGIC purchased Children’s Trade Expo and launched MAGIC kids. Soon after in 1998 MAGIC International was acquired by Advanstar Communications and became a wholly owned subsidiary of Advanstar Communications, Inc. (www.advanstar.com)
Today, MAGIC occupies over 1 million square feet of exhibit space each show and attracts over 100,000 attendees from around the world. Buyers and sellers of men’s, women’s and children’s apparel and accessories converge twice a year in Las Vegas for one of the most influential business events in the fashion industry.
We are proud of the ones that have gone before us, and are committed to the tradition they started some 70 years ago ~ to provide the most comprehensive, productive, cost-effective event in the apparel industry.
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