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Authenticity 500 Brand Index 2022

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Mark Sperling

Co-Founder / CEO at Group Y

Authenticity 500 Index 2022 - Year End


Here is our annual ranking of what brands are considered authentic from thousands of responses on Authenticity.co


Congratulations to all the brands who made this year's list.


1. Patagonia
2. Ben & Jerry's
3. Vans
4. Nike
5. In-N-Out Burger
6. Apple
7. Red Bull
8. REI
9. Chick-fil-A (+1)
10. Harley-Davidson (-1)
11. BMW
12. Tesla
13. Disney
14. Trader Joe'ss
15. adidas (+4)
16. LEGO (-1)
17. IKEA (-1)
18. Levi's (-1)
19. Volcom (-1)
20. Adobe (+6)
21. Birkenstock (-1)
22. Zappos.com (-1)
23. Burton Snowboards (-1)
24. Carhartt (-1)
25. TOMS (+3)
26. Jordan (-1)
27. Thrasher Magazine (-1)
28. Athleta (-2)
29. Arc'teryx (-1)
30. Starbucks (-2)


View the full Authenticity 500 list at www.authenticity500.co


Features:
• Filter by industry category
• Quotes from founders & brand execs about brand authenticity
• Responses from our community as to why they feel the brand is authentic


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