Mark Sperling: Co-Founder / CEO in Laguna Beach, CA
Summary
Activity
Projects
Work experience
Group Y
Co-Founder / CEO | 07/2006 - Current
The original and leading collective of professionals focused on Youth Marketing, Lifestyle, and other progressive and expressive cultures. Our mission is to intersect influencers across industries and ignite ideas that inspire current and next-generation leaders and decision-makers. Leveraging events, outreach, content, and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap.
• Producer and Head Curator organizing over 250 nationwide events and content viewed by millions
• Building a highly engaged online and live event community
• Curating over 900 guest speakers from the world of business, fashion, music, entertainment, sports, media, tech, finance, politics, and more, who all share a common talent: authentically engaging with youth culture.
EVENTS:
• ComplexCon - ComplexCon(versations)
• Coachella - Live Broadcast x Coachella Curated
• Something In the Water Festival - More Than The Music Panels
• NBA Con
• Adidas 747 NBA All-Star Weekend Festival
• Adidas #TLKS
• K-Swiss CEOs Wear Sneakers Speaker Series
• GOODCon
• Good Is The New Cool Summit
• Land Rover 4xFAR Festival
• Agenda Festival
• Agenda Emerge
• Agenda Workshop
• Assembly Vegas
• SIMA Speaker Series
• Hall Of Flowers - Speaker Series
• SDSI Talks
• ASC Action Sports + Culture
• Two Farmtables And A Microphone Dinner Series
WEBSITE:
• GroupY.co
• ActionSportsCulture.com
• IndustryResource.co
• Authenticity.co
FOLLOW US AT:
Instagram & Twitter: @GroupY
Facebook.com/GroupYnetwork
Youtube.com/GroupY
Linkedin.com/company/Group-Y
Agenda Show
Head of Partnerships & Events | 10/2015 - 12/2017
• Agenda Emerge - Co-Creator & Executive Producer
• ComplexCon(versations) at ComplexCon - Talent Producer
• Agenda Festival - Panel Talks Producer
• Agenda Workshop - Executive Producer
• Assembly Vegas - Executive Producer
Partnerships for Agenda Show, Capsule Show, Axis, Agenda Festival, & ComplexCon || Reed Exhibitions & ReedPop properties
Nitro Circus
Director, Global Partnership | 10/2014 - 06/2015
Managed global partnerships alongside Nitro's Head of Business Development & Global Partnerships on strategically leading the revenue generation of the business by identifying brand partnership, sponsorship, licensing, broadcast, digital, emerging media, merchandise and global tour opportunities. Identifying and managing with our Commercial team, partnerships with Sony, NBC, Toyota, Red Bull, Nexen Tires, Snapchat and in discussions with over 850 leading global brands.
Red Bull North America
National Partnership Marketing | 09/2010 - 01/2012
Created company-wide partnership directives, responsible for corporate brand partnerships on global and U.S. national initiatives.
• Secured $4.5MM in event, media, national & global partnerships with Fortune 500 / Lifestyle brands. Generated leads with 320+ brand partners. Managed brand's relationship with CAA Sports
Developed customized programs utilizing brand assets from;
• Red Bull Media House -- Digital / Social Media, YouTube Channel, Red Bulletin Magazine
• Sports Marketing & Culture -- Global, National & Regional Events, Red Bull Records
• Brand Marketing, Consumer Collecting, and Regional Business Units
• Sales and Retail Marketing
• Teams -- Red Bull Racing F1, NASCAR, and New York Red Bulls MLS Soccer
Troy Lee Designs
Global Marketing Director | 01/2009 - 12/2010
• Secured +$1MM in corporate sponsorships and partnerships for supercross /motocross racing team.
• Directed worldwide marketing initiatives with international distributors and dealers.
• Developed PR and digital strategies to support sponsored athletes and product design teams.
• Managed roster of sponsored drivers, athletes & celebrities in F1, MotoGP, IndyCar, NASCAR, Supercross, LeMans, World Cup MTB, and other disciplines
Live Nation
Sponsorship Sales Director | 01/2008 - 12/2009
Directed corporate sponsorships for Live Nation & House of Blues venues, music festivals, and developing customized partnerships, pricing, and interfacing with +100 U.S. national clients.
GLTR Girls Learn To Ride
Founder | 01/1999 - 12/2008
The largest and original series of female-only outdoor / action sports clinics, retreats & events.. GLTR evolved also into an online magazine focusing on women in action sports and events surrounding the lifestyle.
• Produced, managed and co-sponsored over 250 events nationwide per year in Surfing, Snowboarding, Skiing, Skateboarding, Wakeboarding, Motorcross, and Mountain Biking
• Created and coordinated women's professional competitions & "Girls Day" activities for ESPN X Games, NBC Dew Action Sports Tour, Woodward Camp and ASA Supergirl event.
• Secure over $1MM in marketing sponsorship and partnerships.
** Company was sold in 2006 to Airborne Media.
No Comment PR
Partner | 01/2002 - 12/2006
Successfully manage multi-facet marketing and public relations services agency specializing in youth-based consumer targeting, marketing campaign development and implementation, partnership / sponsorship development, and results from analysis for both small and large businesses.
• Key Clients included Target, Tylenol, Best Buy, Quiksilver, and Intrawest
• Orchestrated media campaigns resulting in +$1.8MM ad value and +$1MM sponsorship value.
• Guided Target stores into the action sports market, advising on athlete partnerships & events.
Tony Hawk Inc.
Marketing & Sponsorship Director | 01/2002 - 12/2003
Developed marketing and sponsorship for Tony Hawk’s Boom Boom Huck Jam inaugural 25-city arena sports and music tour.
PRIMEDIA
Marketing & Events Director | 01/2001 - 12/2002
Directed marketing, experiential, PR, and signature events for Action and Outdoor Sports print & online titles - Surfer, Skateboarder, Snowboarder, Bike and Powder publications.
Split USA
Global Marketing Director | 01/1998 - 12/2001
Industry respected men's, juniors & youth lifestyle apparel brand. $25M in annual sales.
• Increased annual revenue of 280% in 1st year. Executed company sale to the licensee in 2nd year.
• Developed entertainment partnerships with music tours, product placement, celebrity relations, and retail promotions. Increased PR ad value 98% over two years.
• Managed over 120 action / motor sports sponsored athletes including top-ranked & gold medalists Dave Mirra, Carey Hart, Ryan Nyquist, Andy Macdonald, Roland Sands, and more.
Hard Rock Cafe International
National Publicity & Promotions Manager | 01/1997 - 12/1998
Directed U.S. national and global special events and grand openings of Cafes in new markets.
Lollapalooza
Tour Coordinator | 01/1997 - 12/1997
Transworld Media
Marketing & Special Events Manager | 01/1993 - 12/1997
Leading Publisher of Action Sports and Youth Culture publications & websites; TW Snowboarding, TW Skateboarding, Warp, Transworld Business, TW Surf.
• Created marketing, events & PR campaigns, including the magazine’s first digital media presence.
• Developed signature events including the inaugural Warped Tour, Vans / Hard Rock Triple Crown, Hard Rock Cafe World Championships of Skateboarding, and BoardAID for LIFEbeat.
MTV Networks
TV Production & Promotion Assistant | 01/1992 - 12/1992
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Education history
University of California, Irvine
BA, Psychology
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