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Mark Sperling: Co-Founder / CEO in Laguna Beach, CA

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Mark Sperling

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Co-Founder / CEO
Laguna Beach | United States
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Summary
Activity
Projects
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ComplexCon

Work experience
Image Group Y

Group Y

Co-Founder / CEO | 07/2006 - Current

The original and leading collective of professionals focused on Youth Marketing, Lifestyle, and other progressive and expressive cultures. Our mission is to intersect influencers across industries and ignite ideas that inspire current and next-generation leaders and decision-makers. Leveraging events, outreach, content, and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap. • Producer and Head Curator organizing over 250 nationwide events and content viewed by millions • Building a highly engaged online and live event community • Curating over 900 guest speakers from the world of business, fashion, music, entertainment, sports, media, tech, finance, politics, and more, who all share a common talent: authentically engaging with youth culture. EVENTS: • ComplexCon - ComplexCon(versations) • Coachella - Live Broadcast x Coachella Curated • Something In the Water Festival - More Than The Music Panels • NBA Con • Adidas 747 NBA All-Star Weekend Festival • Adidas #TLKS • K-Swiss CEOs Wear Sneakers Speaker Series • GOODCon • Good Is The New Cool Summit • Land Rover 4xFAR Festival • Agenda Festival • Agenda Emerge • Agenda Workshop • Assembly Vegas • SIMA Speaker Series • Hall Of Flowers - Speaker Series • SDSI Talks • ASC Action Sports + Culture • Two Farmtables And A Microphone Dinner Series WEBSITE: • GroupY.co • ActionSportsCulture.com • IndustryResource.co • Authenticity.co FOLLOW US AT: Instagram & Twitter: @GroupY Facebook.com/GroupYnetwork Youtube.com/GroupY Linkedin.com/company/Group-Y
Image Agenda Show

Agenda Show

Head of Partnerships & Events | 10/2015 - 12/2017

• Agenda Emerge - Co-Creator & Executive Producer • ComplexCon(versations) at ComplexCon - Talent Producer • Agenda Festival - Panel Talks Producer • Agenda Workshop - Executive Producer • Assembly Vegas - Executive Producer Partnerships for Agenda Show, Capsule Show, Axis, Agenda Festival, & ComplexCon || Reed Exhibitions & ReedPop properties
Image Nitro Circus

Nitro Circus

Director, Global Partnership | 10/2014 - 06/2015

Managed global partnerships alongside Nitro's Head of Business Development & Global Partnerships on strategically leading the revenue generation of the business by identifying brand partnership, sponsorship, licensing, broadcast, digital, emerging media, merchandise and global tour opportunities. Identifying and managing with our Commercial team, partnerships with Sony, NBC, Toyota, Red Bull, Nexen Tires, Snapchat and in discussions with over 850 leading global brands.
Image Red Bull North America

Red Bull North America

National Partnership Marketing | 09/2010 - 01/2012

Created company-wide partnership directives, responsible for corporate brand partnerships on global and U.S. national initiatives. • Secured $4.5MM in event, media, national & global partnerships with Fortune 500 / Lifestyle brands. Generated leads with 320+ brand partners. Managed brand's relationship with CAA Sports Developed customized programs utilizing brand assets from; • Red Bull Media House -- Digital / Social Media, YouTube Channel, Red Bulletin Magazine • Sports Marketing & Culture -- Global, National & Regional Events, Red Bull Records • Brand Marketing, Consumer Collecting, and Regional Business Units • Sales and Retail Marketing • Teams -- Red Bull Racing F1, NASCAR, and New York Red Bulls MLS Soccer
Image Troy Lee Designs

Troy Lee Designs

Global Marketing Director | 01/2009 - 12/2010

• Secured +$1MM in corporate sponsorships and partnerships for supercross /motocross racing team. • Directed worldwide marketing initiatives with international distributors and dealers. • Developed PR and digital strategies to support sponsored athletes and product design teams. • Managed roster of sponsored drivers, athletes & celebrities in F1, MotoGP, IndyCar, NASCAR, Supercross, LeMans, World Cup MTB, and other disciplines
Image Live Nation

Live Nation

Sponsorship Sales Director | 01/2008 - 12/2009

Directed corporate sponsorships for Live Nation & House of Blues venues, music festivals, and developing customized partnerships, pricing, and interfacing with +100 U.S. national clients.
Image GLTR Girls Learn To Ride

GLTR Girls Learn To Ride

Founder | 01/1999 - 12/2008

The largest and original series of female-only outdoor / action sports clinics, retreats & events.. GLTR evolved also into an online magazine focusing on women in action sports and events surrounding the lifestyle. • Produced, managed and co-sponsored over 250 events nationwide per year in Surfing, Snowboarding, Skiing, Skateboarding, Wakeboarding, Motorcross, and Mountain Biking • Created and coordinated women's professional competitions & "Girls Day" activities for ESPN X Games, NBC Dew Action Sports Tour, Woodward Camp and ASA Supergirl event. • Secure over $1MM in marketing sponsorship and partnerships. ** Company was sold in 2006 to Airborne Media.
Image No Comment PR

No Comment PR

Partner | 01/2002 - 12/2006

Successfully manage multi-facet marketing and public relations services agency specializing in youth-based consumer targeting, marketing campaign development and implementation, partnership / sponsorship development, and results from analysis for both small and large businesses. • Key Clients included Target, Tylenol, Best Buy, Quiksilver, and Intrawest • Orchestrated media campaigns resulting in +$1.8MM ad value and +$1MM sponsorship value. • Guided Target stores into the action sports market, advising on athlete partnerships & events.
Image Tony Hawk Inc.

Tony Hawk Inc.

Marketing & Sponsorship Director | 01/2002 - 12/2003

Developed marketing and sponsorship for Tony Hawk’s Boom Boom Huck Jam inaugural 25-city arena sports and music tour.
Image PRIMEDIA

PRIMEDIA

Marketing & Events Director | 01/2001 - 12/2002

Directed marketing, experiential, PR, and signature events for Action and Outdoor Sports print & online titles - Surfer, Skateboarder, Snowboarder, Bike and Powder publications.
Image Split USA

Split USA

Global Marketing Director | 01/1998 - 12/2001

Industry respected men's, juniors & youth lifestyle apparel brand. $25M in annual sales. • Increased annual revenue of 280% in 1st year. Executed company sale to the licensee in 2nd year. • Developed entertainment partnerships with music tours, product placement, celebrity relations, and retail promotions. Increased PR ad value 98% over two years. • Managed over 120 action / motor sports sponsored athletes including top-ranked & gold medalists Dave Mirra, Carey Hart, Ryan Nyquist, Andy Macdonald, Roland Sands, and more.
Image Hard Rock Cafe International

Hard Rock Cafe International

National Publicity & Promotions Manager | 01/1997 - 12/1998

Directed U.S. national and global special events and grand openings of Cafes in new markets.
Image Lollapalooza

Lollapalooza

Tour Coordinator | 01/1997 - 12/1997

Image Transworld Media

Transworld Media

Marketing & Special Events Manager | 01/1993 - 12/1997

Leading Publisher of Action Sports and Youth Culture publications & websites; TW Snowboarding, TW Skateboarding, Warp, Transworld Business, TW Surf. • Created marketing, events & PR campaigns, including the magazine’s first digital media presence. • Developed signature events including the inaugural Warped Tour, Vans / Hard Rock Triple Crown, Hard Rock Cafe World Championships of Skateboarding, and BoardAID for LIFEbeat.
Image MTV Networks

MTV Networks

TV Production & Promotion Assistant | 01/1992 - 12/1992

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Education history
Image University of California, Irvine

University of California, Irvine

BA, Psychology

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1501 Lincoln Blvd.#1014 Venice, CA. 90291