Group Y Live : Todd Ballard of ALT Sports Data
Co-Founder / CEO at Group Y
In this week's Group Y Live, Todd Ballard, Co-Founder & CMO of ALT Sports Data, Inc. talks about his career & his new endeavor with our host Oli Russell-Cowan.
Todd has spent the last 25 years orchestrating successful marketing and branding campaigns for corporate and endemic brands through the integration of purpose-driven initiatives that engage consumers in an authentic and credible voice. As the former Chief Marketing Officer for GoPro, he strategically directed the global marketing, brand development, and media vision for the $1B+ cutting-edge camera technology company.
ALT Sports Data, Inc. focuses on a variety of under-represented alternative sports disciplines and provides proprietary sports trading and customer data to sports book operators.
Group Y Live returns with sports & lifestyle industry executives who went on to launch their own successful brands.
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