Arthur Buescher: Art Director / Senior Graphic Designer in San Clemente, CA

Create and drive the visual direction and graphics for a retail jewelry company. Design, direct and implement seasonal sales campaigns in print and web. Direct, style and photograph jewelry and watches for print and web advertising. Designed and produced product catalogs, direct mail and marketing collateral including web banners, exterior store kiosk signage and POP displays.

Creative direction for a retail/wholesale giftware company. Designed and directed product introduction, packaging and digital/direct marketing for a diverse product line. Created graphics emphasizing corporate branding into multi-media advertising including internet, print and POP. Designed and produced product catalogs/supplements and all marketing pieces including publication ads, sell sheets and trade show/showroom graphics. Additional duties included photo direction, media placement and digital illustration. Initiated and designed current corporate identity to enhance and refocus company into a larger mainstream market.

Art and creative direction, graphic design and marketing for consumer and business to business markets. Services included marketing analysis and strategy, implementation of advertising direction into multimedia avenues, photo direction and media placement. Specialized in print advertising, corporate identity/image enhancement, branding, product introduction, packaging, photography and direct marketing. Serviced primarily luxury retail, hospitality, and medical industry clients.

Creative/art direction, graphic design, identity branding, staff management, print and project coordination for a retail outlet (Music to the Max) and a catalog/online storefront (ProSound and Stage Lighting). Retail outlet duties included point-of-purchase displays, signage, direct mail and vendor coordination. Catalog responsibilities included coordination and creative direction, design, layout, production and photo direction. Creative direction for industry publication advertisements for both entities. Additional responsibilities included hard cost and deadline projections, job status and traffic coordination, staff direction and department analysis.