Aaron Abravaya: Manager

Hired as Sales Manager and promoted to Director of Sales to lead business development across wholesale and e-comm sales channels. Forged strategic key account, specialty retailer, and distribution partnerships to increase wholesale revenue by 128%. Hired and managed 7 outside sales representatives to increase brand footprint in key markets, leveraging D2C data to drive retailer targeting. Developed competitor analysis to outline opportunities for pricing increases in best-selling items, producing 8% lift in revenue year to date. Refined e-comm practices to increase conversion rates and AOV through A/B testing and email flow optimization. Implemented wholesale pre-booking programs and GTM strategy to improve supply planning, forecasting practices, and retailer sell-through. Achieved 25% compound annual growth rate in Wholesale, and increased year over year sales by 51%.

Oversaw order to cash process from order entry to fulfillment. Sourced and implemented data visualization software for improved KPI tracking and leadership presentations. Streamlined and standardized reporting for sales teams and other stakeholders by using query functions and creating a single source of truth. Provided monthly forecasts to supply planning teams for accurate inventory levels and category breakouts. Optimized B2B web portal for improved ordering and checkout. Increasing average order values by 12%.

Hired as Account Executive, promoted to National Sales Manager within 12 months. Onboarded and managed 12 independent sales representatives across international and domestic regions. Developed and led wholesale strategy to scale B2B channels from $1.4 million to $7.5 million in sales over 3 years. Increased retailer base from 75 active retailers to 400 active retailers. Strengthened relationships between Thousand and Key accounts such as REI, Nordstrom, and Free People. Established new international distribution partnerships to expand brand presence within the EU. Supervised Sales Coordinator and worked collaboratively to educate and help reach personal development goals and KPIs. Expanded the brand into new market segments, including lifestyle and E-mobility.