Aaron Edler: Award Winning Bicycle Industry Professional |National Account Specialist | Sales Leader | Marketing Master | Brand Builder in Virginia Beach, Virginia
Aaron Edler

Award Winning Bicycle Industry Professional |National Account Specialist | Sales Leader | Marketing Master | Brand Builder
Virginia Beach | US
Industries
Bike
Lifestyle
Outdoor
Streetwear
Tech
Triathlon
Summary
Activity
Projects
No information
Work experience
Blacklist Components & Distro
National Sales Manager | 01/2023 - 06/2024
A.) Provide excellent communication and work in line with our distributors, retailers , and sales representatives to elevate our brand potential and market share
B.) Expand dealer network in key regions to anchor retail real estate
C.) Present brand story , technology , product knowledge , sales tools to brand buyers and dealers - including their inside and outside representatives
D.) Understand regional markets , identify brand value , and assist in pricing structures
E.) Create and manage distribution of sales tools , samples , pricelists , margins and product presentations
F.) Work cohesively with branding and marketing agents to promote our in-house brands/product
G.) Assist with product development to stay on the cusp of competition and maintain core product values
Saber Healthcare Group
Virginia Talent Acquisition Specialist | 11/2023 - 06/2024
I leverage my skills in Marketing Communications, Office Administration, and Customer Relationship Management (CRM) to attract, retain, and engage the best talent for the senior living industry. I work with the leadership team to align HR strategies with business objectives, and to foster a culture of excellence, diversity, and inclusion.
A.) Developed and implemented recruitment strategies to attract qualified candidates.
B.) Utilize advanced sourcing techniques, search strings, LinkedIn Recruiter, and other sourcing tools, to identify passive candidates in the healthcare field.
C.) Collaborate with recruiters and hiring managers to understand talent requirements and develop targeted sourcing strategies.
D.) Build and maintain candidate pipelines for critical roles, ensuring a steady flow of qualified candidates.
E.) Utilize innovative sourcing methods to uncover hidden talent and reduce time-to-fill for open positions.
J&B Importers
Virginia/Outer Banks NC Territory Manager | 05/2019 - 01/2023
A.) Provide outstanding sales and service to a 100+(and growing) dealer account network
B.) Build and execute product exposure plan to gain more retail market share within account/shops
C.) Grew an existing territory to a sales growth of 50% in 2020, and 11% the following year
D.) Maintain a marginally small loss of sales (16%) , in a downturn economy, with major supply chain shortages
E.) Create exposure for our house brands through social media and ambassadorship programs
F.) Manage , train , and support assigned dealer network, including goal setting and promotions
G.) Assist all departments to promote on time deliveries
H.) Work with the marketing team for any assigned trade shows , marketing campaigns , and new product launches
Conte's Bike Shop
Service Consultant / Merchandise Consultant | 06/2015 - 10/2016
Supervising CBG's store service pricing and procedures. Equipping all service dept's. with service related inventory , according to seasonal trends. Prioritizing Work Orders according to customer pickup and fast turn-over times. Co-ordinating and purchasing of chain store product according to market merchandising plans.
MAGURA
East Coast Sales/Tech Representative | 03/2016 - 06/2016
East Coast U.S. Technical Representative :
1. Conduct Clinics with Dealer Network
2. Provide Warranty Service for Magura Brake Systems and Moto Systems
3.Conduct Bosch E-Bike Systems Certification Clinics
3. Provide Tech Service to Race Team Members and Pros.
4. Provide Tech Service for Lightweight Wheels Germany
5.Take opening orders for Bosch E-bike, MaguraUSA,Lake Cycling Shoes , Lightweight Wheels
6. Increase Brand exposure across Eastern United States through existing dealers from previous accounts and hold demo clinics at Product Expos and National Races.
Accell Group
East Coast Brand Activator - Raleigh USA/Lapierre Bicycles | 03/2014 - 04/2015
Support Territory Managers of eastern half of U.S. by :
A. Cultivating and maintaining relationships with our IBD network
B. Provide Demos to support LBS and consumer events
C. Expose and present product line to public and leadership within IBD Management
D. Travel to IBD's and conduct Sales training best suited for our product lines within LBS market
E. Conduct Technical Support Clinics at IBDs.
F .Warranty Re-assurance
G. Develop Marketing plan with IBD through providing Brand Marketing Assets and restructuring floor plan
Fulton Bikes NYC
Sales/Service Manager | 06/2012 - 06/2013
Head Of Service Department
Store Re-Branding
Website Development
Online Sales Development
Sales Process Re-Structuring
Social Media Management/Marketing
East Coast Bicycles
Sales Manager | 10/2011 - 06/2012
Head of Sales Operations
Online Sales Director
Marketing Director
Bicycle Event Coordinator
Inventory Specialist
BikeBeat Inc.
Store Manager | 08/2008 - 09/2011
Sales Manager
Service Manager
Daily/Weekly/Monthly Sales Reports
Inventory Control
Purchasing Specialist
HDK Cycles , Inc.
Sales Associate/Service Technician | 09/1998 - 08/2004
Building All Bicycle Inventory
Asst. to Head Service Tech.
Education history
Thomas Nelson Community College
Graphics Communications | 2002 - 2004
Phoebus High School
Graduate | 1998 - 2002
Connections
Companies (0)
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