Aaron Zide: Lead Designer (ACD) in Costa Mesa, CA

• Developed and built the Cylance brand from Series C to $1.4B acquisition. • Defined, evolved and updated brand design language and design system. • Built, coached and inspired a high performing, functional design team. • Creation and execution of creative campaigns for brand and market growth. • Defined the scope and team’s time lines for new projects and initiatives. • Concept, design and deliver tradeshow materials, touchscreens, and print.

• Developed strategic campaigns in print, digital, mobile and broadcast. • Accountable for developing concepts and delivering execution in all media across a varying range of clients with the main focus on branding. • Manage and collaborate with the creative team, clients and vendors. • Oversee numerous projects within strict and ever-changing deadlines. • Clients: Yokohama, Guidance Software, Baja Fresh, Hoag, Sunroad Auto.

• Lead creative and design direction in print, digital, OOH and broadcast. • Responsible for concept creation and campaign execution across a wide variety of media, while developing and maintaining global brand standards. • Supervised creative team delivery and the team’s project management. • Honed pitch and presentation skills to a high professional standard. • Clients: Hooters, Oakley, Mercedez-Benz, Infinium Spirits, Targus, OneHope Wine, Pau Vodka, Kangaroo Express, Viewsonic, Electra.

• Three years designing campaigns for print, digital, outdoor and broadcast. • Accountable for strategic concepts and campaign development across a varying range of media and client brands. • Learned to manage six-person creative team and coordinate projects. • Clients: T-Mobile, Western Digital, Boy Scouts of America, Targus, Puerto Los Cabos, OneHope Wine, Newland Communities, 4Copas.