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Abby Wilson: Owner + Freelance Sr. Copywriter in DENVER, CO

Abby Wilson

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Owner + Freelance Sr. Copywriter
DENVER | United States
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Interests
Writing
Skiing
Family
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Snow
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image Abby Elise Creative LLC

Abby Elise Creative LLC

Owner + Freelance Sr. Copywriter | 07/2009 - Current

• Freelance B2C & B2B copywriting (digital, print, email, video, social, identity), editorial writing & editing • Industry expertise: Outdoor lifestyle, beauty, fashion, retail, automotive, travel, food+beverage, nonprofit • Select clients: Audi, IBM, Weber Grills, Rodan+Fields, Yahoo!, Spyder Active Sports, Nature Made, Jenny Craig, Live Nation, Specialized Bikes, Alterra Mountain Company/Ikon Pass, ONEHOPE Wine, Dupont, The Boa System, Atkins, Level 3 • Select agency partners: Burns Marketing, Grit., IMM, Integer, LeadDog Marketing, Mondo Robot, Ogilvy, SE2, Spawn Ideas, Somnio, Strada, Urban Canvas, Wunderman
Image Ogilvy

Ogilvy

Copywriter | 01/2014 - 09/2016

• Creative concepting, copywriting & presenting video scripts, infographics, email, print & digital ads • On-set copy/VO direction; closely collaborating with account, strategy & creative teams • Select clients: IBM, Spyder Active Sports, Comcast Wholesale, CDW, Mentor Graphics, Level 3, UPS AWARDS + HONORS • BMA Colorado Gold Award, event marketing, (IBM New Work of Marketing Campaign, 2016; Role: Copywriter) • BMA Colorado Silver Award, corporate branding (Spyder Branding Campaign, 2016; Role: Copywriter) • BMA Colorado Silver Award, multimedia (Mentor Graphics Valor Video, 2016; Role: Copywriter)
Image rabble + rouser advertising

rabble + rouser advertising

Copywriter + Editor | 06/2011 - 12/2014

• Creative concepting & copywriting for web, mobile, email, video, social, radio, print & POS • Copywriting titles, subtitles, cover read lines; writing & editing manuscripts; & photo art direction for nationally & internationally published New York Times best-selling print/digital cookbooks • Select clients: Weber Grills, Atkins Nutritionals, LiveWell Colorado, Omaha Steaks, Farm Credit AWARDS + HONORS • Webby Award, Lifestyle category (Weber® Grills mobile app, 2013; Role: Copywriter) • APPY Award (Healthspek Personal Health Record, 2013; Role: Copywriter) • New York Times Best Sellers (Weber’s Smoke, 2012; Weber’s New Real Grilling, 2013; Roles: Copywriter, Editor) • PR News Award, Best Website (LiveWell Colorado Obesity Awakening Campaign, 2012; Role: Copywriter) • Webby Honoree, Health category (LiveWell Colorado Website, 2012; Role: Copywriter)
Image Mittera Creative (formerly Catchfire Media)

Mittera Creative (formerly Catchfire Media)

Senior Analyst | 01/2009 - 06/2011

• Digital brand strategy, copywriting & concepting for social & digital campaigns • Account management & lead writer for flagship client: Fortune 500 retailer • Select clients: Scheels All Sports, Casey’s General Stores, Blue Ribbon Bacon Festival
Image Meredith Corporation

Meredith Corporation

Editorial Assistant | 01/2009 - 12/2009

• Researched, edited & wrote travel articles; fact-checked for four nationally circulated magazines: Midwest Living, Best of the Midwest, Michigan Travel Ideas & Kansas!
Image Condé Nast, GLAMOUR magazine

Condé Nast, GLAMOUR magazine

Fashion Intern | 08/2008 - 12/2008

• Assisted fashion editors at celebrity photo shoots • Managed incoming/outgoing designer product for digital & print fashion editorials
Education history
Image The University of Denver

The University of Denver

Certificate in Publishing | 2008 - 2008

Image The University of Iowa

The University of Iowa

Bachelor of Arts (Double Major) | 2003 - 2007

Image The University of Iowa

The University of Iowa

Bachelor of Arts (Double Major) | 2003 - 2007

Image The University of KwaZulu-Natal

The University of KwaZulu-Natal

Study Abroad Credit | 2006 - 2006

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1501 Lincoln Blvd.#1014 Venice, CA. 90291