Abby Wilson: Owner + Freelance Sr. Copywriter in DENVER, CO
Abby Wilson

Owner + Freelance Sr. Copywriter
DENVER | United States
Skills
No information
Interests
Writing
Skiing
Family
Friends
Industries
Snow
Summary
Activity
Projects
No information
Work experience
Abby Elise Creative LLC
Owner + Freelance Sr. Copywriter | 07/2009 - Current
• Freelance B2C & B2B copywriting (digital, print, email, video, social, identity), editorial writing & editing
• Industry expertise: Outdoor lifestyle, beauty, fashion, retail, automotive, travel, food+beverage, nonprofit
• Select clients: Audi, IBM, Weber Grills, Rodan+Fields, Yahoo!, Spyder Active Sports, Nature Made, Jenny Craig, Live Nation, Specialized Bikes, Alterra Mountain Company/Ikon Pass, ONEHOPE Wine, Dupont, The Boa System, Atkins, Level 3
• Select agency partners: Burns Marketing, Grit., IMM, Integer, LeadDog Marketing, Mondo Robot, Ogilvy, SE2, Spawn Ideas, Somnio, Strada, Urban Canvas, Wunderman
Ogilvy
Copywriter | 01/2014 - 09/2016
• Creative concepting, copywriting & presenting video scripts, infographics, email, print & digital ads
• On-set copy/VO direction; closely collaborating with account, strategy & creative teams
• Select clients: IBM, Spyder Active Sports, Comcast Wholesale, CDW, Mentor Graphics, Level 3, UPS
AWARDS + HONORS
• BMA Colorado Gold Award, event marketing, (IBM New Work of Marketing Campaign, 2016; Role: Copywriter)
• BMA Colorado Silver Award, corporate branding (Spyder Branding Campaign, 2016; Role: Copywriter)
• BMA Colorado Silver Award, multimedia (Mentor Graphics Valor Video, 2016; Role: Copywriter)
rabble + rouser advertising
Copywriter + Editor | 06/2011 - 12/2014
• Creative concepting & copywriting for web, mobile, email, video, social, radio, print & POS
• Copywriting titles, subtitles, cover read lines; writing & editing manuscripts; & photo art direction for nationally & internationally published New York Times best-selling print/digital cookbooks
• Select clients: Weber Grills, Atkins Nutritionals, LiveWell Colorado, Omaha Steaks, Farm Credit
AWARDS + HONORS
• Webby Award, Lifestyle category (Weber® Grills mobile app, 2013; Role: Copywriter)
• APPY Award (Healthspek Personal Health Record, 2013; Role: Copywriter)
• New York Times Best Sellers (Weber’s Smoke, 2012; Weber’s New Real Grilling, 2013; Roles: Copywriter, Editor)
• PR News Award, Best Website (LiveWell Colorado Obesity Awakening Campaign, 2012; Role: Copywriter)
• Webby Honoree, Health category (LiveWell Colorado Website, 2012; Role: Copywriter)
Mittera Creative (formerly Catchfire Media)
Senior Analyst | 01/2009 - 06/2011
• Digital brand strategy, copywriting & concepting for social & digital campaigns
• Account management & lead writer for flagship client: Fortune 500 retailer
• Select clients: Scheels All Sports, Casey’s General Stores, Blue Ribbon Bacon Festival
Meredith Corporation
Editorial Assistant | 01/2009 - 12/2009
• Researched, edited & wrote travel articles; fact-checked for four nationally circulated magazines: Midwest Living, Best of the Midwest, Michigan Travel Ideas & Kansas!
Condé Nast, GLAMOUR magazine
Fashion Intern | 08/2008 - 12/2008
• Assisted fashion editors at celebrity photo shoots
• Managed incoming/outgoing designer product for digital & print fashion editorials
Education history
The University of Denver
Certificate in Publishing | 2008 - 2008
The University of Iowa
Bachelor of Arts (Double Major) | 2003 - 2007
The University of Iowa
Bachelor of Arts (Double Major) | 2003 - 2007
The University of KwaZulu-Natal
Study Abroad Credit | 2006 - 2006
Connections
Companies (0)
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