Abe Hernandez: Senior Graphic Artist in Aliso Viejo, CA
Summary
Activity
Projects
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Work experience

Malcolm Smith Motorsports
Creative Director / Brand Manager | 06/2016 - 10/2020
Visual story teller of the legendary Malcolm Smith Motorsports Brand. Strategy and creativity, marketing and execution.
Brand development, web site traffic growth, web site UI.
Manager of all social media outlets, creating engaging content to grow customer following.
Execute creative concepts that are on strategy across all channels
Generate breakthrough ideas and constantly striving for new, better, more innovative design
Manage workflow efficiently, responsible for timing and delivery of all visual assets
Work collaboratively with partners and members of sales team and core departments
Work closely with copywriter to concept and plan out seasonal editorial and copy
Water Of Life Church
Communications Director | 09/2014 - 10/2015
Supervised a team of 7 employees to strategize, develop, design and display every form of communication for a 3 Campus, 7,000 member church that included an in-house print shop and film studio.
aHbe Racer
Owner / Artist | 03/2011 - 09/2014
Created and maintained a vintage moto inspired art and apparel line.
Created pop up store concept inviting customers to experience art in a dynamic manner.
Traveled extensively displaying art and creating pieces using reclaimed materials along the journey.
NOTW/Truth/Canvas
Art Director | 01/2001 - 01/2010
Supervised a team of 3 to create apparel designs, marketing collateral, online graphics, catalogs and event graphics. Responsible for ensuring all apparel designed for each season was completed to spec.
Education history
Platt College
Certificate | 1996 - 1996
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