Adam Haines: National Strategic Key Account Manager in Foothill Ranch, CA

Create and maintain key relationships with both existing, and new customers. Meet key account growth & retention expectations for Mid to Enterprise Fortune 500 clients. Develop and integrate marketing plans that produce sales growth, cost savings and new opportunities for both the company and the end client. • Created proposals & presentations in RFP scenarios that won and retained enterprise customers and led to $8 million in sales • Developed new tools for benchmarking customer ROI, budgeting, project management, inventory and tracking that have increased operating efficiencies

Responsible for managing projects focused on pushing technical limits in Print Marketing Collateral, Direct Mail, Variable Data Print & Web2Print. Conceptualized and executed the creation of backend Web2Print portals and systems. Created web enabled marketing collateral using Web2Print software and tools. • Top sales performer out of 4 for the past 5 years running resulting in 50% - 60% of the company’s annual sales • Researched, purchased and implemented new software offerings that resulted in the acquisition of the company’s 2 largest accounts • Directed monthly in-person and webinar trainings for over 300 users in groups as large as 180 • Launched & managed over 10 customer marketing portals that have become integral marketing tools for our clients’ growth and success • Researched and implemented production automation solutions that have increased productivity by 40% and saved clients over $500,000 • Engineered the creation and launch of multiple Web2Print storefronts that allow enterprise level clients with multiple locations to have a central access portal for customizing and ordering their marketing materials • Took over the management of Angie’s List’s “Mail Made Simple” online mailing list purchasing tool, and oversaw the integration process with Plum’s current system

Developed and integrated annual marketing goals for all outgoing B2B/B2C online communications. Provided monthly sales reporting and key performance indicators. Trained internal staff on using internal web management system for production and operations. Designed and programed variable data print layouts and products. • Developed, designed and managed a total of 8 new websites with unique messaging, goals and offerings, as well as 4 email marketing campaigns targeting over 500,000 customers monthly • Built a new internal team of copywriters, HTML designers and SEO/PPC analysts to create content for the company’s new marketing strategy

Responsible for managing digital print production schedule from file preflight, post production to shipping final deliverable. Identify and execute productivity streamline capabilities, QA/QC issues and machine maintenance. Design and program variable data print layouts and products. • Created new production initiatives that increased productivity by 15%