Adrian Garcia: Senior Graphic Designer in Los Angeles Metropolitan Area, CA

• Delegated an outstanding design team developing graphics for website banners, social media posts, creating and modifying tech packs, trims, apparel graphics, and detailed graphic layouts within Hoonigan’s men's, women's, and kids apparel and accessories division. Also managed on testing and deciding on fabrics, colors, patterns, textures, research, study current trends for each design/projects and review samples for fit and construction quality from development through production stages. As well as being proactively coordinating, collaborating, and following up on pending inquiries from other departments such as: design, production, media, and the sales team. Technical Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Lightroom, Photography, Excel, and Word.

• Overlooked and executed the day to day efficient operation of the company’s private label department for men's, women's, and kids that caters to stores such as: PacSun, Tilly’s, Fashion Nova, Forever 21, Hot Topic and etc… and develop graphics, develop sublimation prints and patterns, develop technical packages, checking fit and specification for the prototype samples, formulate corrections, provide solutions as appropriate and communicate fit revisions and comments to vendors. Highlight: Led and overlooked 3+ designers to help the private label department produce 20 million dollars in revenue for the calendar year of 2021. Technical Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Lightroom, Photography, Excel, and Word.

• Executed prints, graphics and art in line with the vision for OBEY apparel direction, also develops seasonal ranges including tech design, color, visual line, and planning. Designed and created ideas and concepts to the table and work closely with development in reviewing prototypes, strike offs, and submits for approval for all categories from design concept to production. Technical Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Lightroom, Photography, Excel, and Word.

• Developed products by identifying potential products, conducting market research, generating product requirements, determining specifications, production timetables, pricing, and time-integrated plans for product introduction, and developing marketing strategies. • Audited all tech packs with designs before sending to vendors/factories and communicated directly with vendors/factories on fabric, prints, and seasonal developments. Technical Skills: Product Management, People Management, Understanding the Customer, Product Development, Requirements Analysis, Pricing, Planning, Competitive Analysis, Sales Planning, Inventory Control, Financial Planning, Strategy, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Lightroom, Photography, Excel, and Word.

Attic is a top source for premium street fashion and footwear with 3 brick and mortar locations, online shop and an in-house brand. Responsible on promoting the products and identity of the company on past/present highly competitive fashion marketplace. My duties include increasing market share, maximizing sales, creating a lasting impression among audiences, and coordinating advertising and creating marketing campaigns. Skills: Leadership, Business Acumen, Sales Orientation, Organization, Excellent Communication Skills and Creativity.