Adriana Espinosa: Senior Business Manager in Aliso Viejo, CA

Defined the strategy and branding for new tech products for Timex brands. Fostered new product categories and business plans for wearable connected platforms. - Creation of business plans to acquire new technologies and brands - Optimized product development resources and economies of scale with shared product platforms reducing development costs by 50% - Enhanced the consumer experience with new easier features attaining Men’s Health recognition for “Best Fitness Watch” for the Sleek 150 collection in March 2017

Created unique iconic designs that gave recognition to the IRONMAN brand as an authentic sports brand, delivering value and a meaningful bond with active consumers. - Attained 2010 Runner’s World ISPO Award for the innovation of the tap screen technology in the Sleek 150 collection - Increased total profits of the Ironman line by 8%, by optimizing SKU’s productivity by life cycle, region, retail category, and market segment - Gained incremental sales by expanding product exclusive assortment for JCPenney, Macy´s, International department stores, Sports Specialty big box, and boutiques

Lead design, engineering, development, and marketing teams to create products from conception to launch. Ability to leverage fashion and technology trends into new products - Enhanced revenues with recurrent consumer engagement, market intelligence, and sell-through analytics increasing portfolio efficiency by 5%. - Increased profitability with reduction of costs with strategic product segmentation, optimization of capital, and strategic management of P&L. - Enhanced global reach and brand equity with specific sports marketing activations and sponsorships for major events like NYC marathon and Ironman racing events.