Adrienne Westall: Creative Director in San Diego, CA

Produced visual solutions to communicate the needs of clients, using a mix of creative skills and commercial awareness. Appropriate medium and styles are selected in conjunction with the client's requirements with the desired outcome resulting in an increase of the client’s profit margin due to the increased client awareness.

Internal/external marketing collateral to reflect our corporate identity. Manages the coordination of the proposal process in response to RFP’s, and document layout design. Creation of templates, infographics, charts, and tables as needed. Design identity packages for awarded projects as needed

Works with the Business Development team in the creation of dynamic and persuasive proposals, presentation materials, and follow-up collateral. Directs development and delivery of design services related to Corporate Identity. Acts as quality control in overseeing and enforcing corporate identity standards. Oversees design quality, content, and timely execution, while supervising internal and external resources.

Responsible for all: Graphic creation or implementation from external sources and coding involved in the manipulation of our current sites. Product photography and editing. The purchaser of women’s clothing and accessories sold for an E-commerce setting, drafted budgets, developed merchandising concepts, analyze sales, strategized with reps to boost sales, and planned promotional events. Customer support liaison for multiple channels. Extreme attention to detail as well as time management is required for successful execution for such a multifaceted position.

Provided leadership in the development and delivery of design services related to Corporate Identity packages but not limited to. Adhered to and enforced all corporate identity standards in creative production. I developed expectations for content and quality of design at various stages of the project. Coordinated and supervised internal and external resources. Ensured timely completion of design projects.