Alan Way: Vice President of Sales in Amherst, NH

Launch North American start up Nextbase in the Americas in 2019 Full P&L Responsibility for North America, Canada and LATAM Developed & executed retail and e-tail strategy focused on rapid category and brand growth Negotiate all Contracts, VPA's, and Commercial agreements Manage team of independent reps, sales agencies (4) and distribution partners (4) Develop and manage all forward and reverse logistics #1 in both units and dollars NPD 2019 and Q1, Q2 & Q3 2020 #1 sku at Best Buy and Walmart in the category Expanded assortment in all major retailers in 2020 #1 in both units and dollars NPD Q4 2019 and Q1, Q2 & Q3 2020 Work with retailers to define product needs and create successful line extensions in-line with category direction

Executed and lead a 12 month engineering based organization through a consumer electronics transition. Define organizational structure and sales strategy to quickly generate a positive balance sheet. Develop and execute a successful kickstarter and Indiegogo campaign, result 300+k, 400% of goal Hire, organize, and train, 2-distributors, 2-sales agency, and 11-independent reps to maximize sales opportunities in specific channels. Zero to $5M in 12 months

Implement North American sales strategy in line with global business strategy. Identify market opportunities, changes, and competition. Build relationships with key internal and external stakeholders to drive brand success. Develop marketing plans and promotional cadence to deliver forecasted growth. Entered into new categories for IOT, connected home, connected car, audio and security. Growth from 16 electronics skus in 1500 stores Walmart in 2017 to 40 skus in over 4000 stores for 2018.

Managed business relationships with North American Retailers (Walmart, Best Buy, Target, Amazon, etc.) Recruited, Trained, Developed a team of account managers, managing $40 million. Maintained, Monitored, Analyzed and fill the sales pipeline to ensure quota attainment. Leveraged data analysis to successfully maintain forecast accuracy above 90%. Growth through effective strategic assortment planning, promotional cadence, and strong business relationships. Go-To-Market planning, forecasting, P&L, and marketing responsibilities. Traveled to accounts with account managers to develop strategic plans and pitch new products and programs. Managed global team in development and go-to-market with TomTom Direct our first B2B web portal. Consistently delivered accurate market needs and analysis to the product management/finance team to ensure timely, effective product launches and promotions. to manage Golf GPS category, in North America, including 36 independent sales reps and 3 distributors.

Represented Nike Golf in the Eastern Region Delivered $2.12 million dollar sales target to 114% Planed & Forecasted territory business weekly, assort to the plan, sell the assortment Drive sell through with intensive training, advisory staff and ambassador programs Increased Green Grass distribution 15% in FY14 Golf Ball distribution increase of 23% in FY14 Achieved 100% to goal of key styles sell-in Prebook for FY15 footwear 17% YOY increase to date

Responsible for delivering target sales goals in Northern Massachusetts, Maine and New Hampshire Achieved territory growth of 37% including key account growth of 50% in 8 months Increased Green Grass distribution for Puma Apparel by 50% Received rising star award at National Sales Meeting

Direct sales of industry leading golf equipment and golf apparel Consistently exceeded sales goals while keeping expense and payroll at budgeted levels Achieved $800,000 in sales volume in 2010, (20% of stores annual gross) Manage staff of 12-18 in fast paced sales environment.