Alanna Reilly: Marketing Coordinator in Rockaway Beach, NY

Developed educational content for both outdoor events and virtual camps, tailored for kids ages 7-13 and covering a range of 6 core topics. ? Executed marketing through social media and email for events, fundraisers, and recruitment, resulting in 2 new volunteers and reaching over 500 new participants, and raising over $1500. ? Photographed, edited videos and created graphics for educational material for our virtual camps. ? Communicated with the foundation with board members, donors and participants' parents clearly and consistently through various mediums ensuring accessibility to organization and event information.

Marketed Station RBNY's message and merchandise to key audiences to increase inclusivity in the surf industry including BIPOC and women. ? Edited and created content for Station RBNY's instagram of over 7000 followers, by writing, photographing, and collaborating with other brands. ? Improved online sales, resulting in items being sold out with-in 1 week, via real time inventory management through website editing and SEO utilization. ? Maintained a working knowledge of products and trends within the industry, and communicated this knowledge to a customer base from a wide variety of backgrounds and surf experience.

Demonstrated in-depth knowledge on Patagonia's operations such as sourcing, supply chain, distribution and environmental policies. ? Communicated with customers to establish their needs, provided accurate and relevant information about product line and company ethos to customers, and promoted products through point of sale. ? Facilitated in-house educational group exercises to increase staff knowledge of in-store product. ? Partnered with community organizations and organized events to support grassroots environmental initiatives.