Josh Thrower: Social Media Coordinator at Ethika Inc. in Newport Beach, California

• Manage Ethika's social media presence on Instagram and TikTok, enhancing brand visibility. • Collaborate with the creative team to develop visual concepts for photoshoots and UGC content. • Coordinate influencer visits for content creation during product drops, driving engagement.

• Managed the social media presence for @activerideshop, ensuring alignment with skate culture. • Collaborated with athletes and brands to coordinate events and product launches. • Created engaging photo and video content to showcase demos, contests, and daily shop activities. • Provided valuable insights to Ecom, CEO, and Marketing teams, enhancing brand strategy.

• Managed daily shop operations while leading a passionate, skate-driven team. • Handled hiring, training, and scheduling to foster team development and cohesion. • Oversaw inventory management and product flow to maintain an authentic skate culture. • Planned and hosted local events, demos, and product launches to engage the community.