Albizu Rondon: Design Director Consultant in Framingham, MA

• Organized and executed product roadmap for ideation, concept, critique, development, prototype, production, and selling tools along overlapping seasonal calendars for over 800 product items in 4 categories and 6 distinct global product lines annually. • Provided go-to creative and strategic direction to 10+ member design team, fostering innovation and consumer insights, resulting in on trend inspired team designs that ultimately increased revenue for department to over $60 million in one year. • Designed innovative headwear and accessories for design labs, footwear tie-ins, key accounts, in-line programs, quick strikes, special project launches and highest selling items for Fall 2015, procuring over $3million in revenue. • Delegated team roles and tasks with crossover GTM calendar, increasing accountability, efficiency and communications. • Standardized company wide global design process with multi silhouette concept blueprint and rear adjustable variations. • Supported global trend team establishing color, materials, marketing brand strategy, and merchandising collaborations. • Boosted visual, verbal and audio account presentations with, trend, product history, and sample facts, resulting in millions of sales. • Used international travel for supervising production, and making fabric selections for future seasonal product use. • Consulted NYC HQ on brand DNA, fabrics, product aesthetic, accounts, appropriate workflow, segmentation, and SOPs

• Founded department, recruited, and provided leadership and mentoring for talent on creative direction for product life cycle. • Coached team to create alternative design concepts speaking to specified market, resulting in above goal revenue of $6 million. • Provided trend based seasonal product designs supporting the Sports Licenses division contributing to surpassing $50 million goal. • Proactively identified key potential Entertainment collaborations and cross-promotions resulting in innovative, exclusive, high profile account collections for movies, comics, video games, and special events that have effectively become standard in industry. • Conducted successful celebrity design lab sessions at flagship store grand openings and exclusive meetings with consistency. • Facilitated introduction to Diamond Distribution, resulting in increased product distribution and division sales success. • Developed internal strategy for new license approval procedures and protocols, resulting in 50% designer workload reduction. • Provided leadership reporting in on trade shows with written communication, increasing team exposure to diverse product stories resulting in more inspired designs. • Developed and employed alternative research methods with team to obtain insight into market and competitive product design. • License responsibilities include Sports: Major League Baseball (MLB), National Hockey League (NHL), Hardwood Classics: National Basketball Association (NBA) Marvel Entertainment: Iron Man 1, 2 , 3, The Incredible Hulk, Punisher War Zone, X-Men Origins: Wolverine, The Wolverine, Thor: The Mighty Avenger, Thor: The Dark World, Captain America: The First Avenger, The Avengers, Marvel x NBA Warner Bros. DC Comics Entertainment: The Dark Knight, The Dark Knight Rises, Watchmen, Green Lantern, Thundercats, Looney Tunes, Looney Tunes x NBA, Looney Tunes x MLB, Hanna-Barbera, Hasbro: Transformers 1, 2, 3, G.I. Joe The Rise of Cobra, G.I. Joe Retaliation, Battleship Disney: Archive, Alice in Wonderland, Tron: Legacy, LucasArts: Star Wars, Classic Media: Masters of the Universe, Voltron, Dark Horse Comics: Hell Boy, B.P.R.D. Ubisoft: Assassin’s Creed: Brotherhood, Splinter Cell, The Simpsons, and Coke

• Provided creative design on headwear using market research, fabrics, original graphics and unique cap construction development. • Accurately approved consistent graphics, tech pack specification, and product samples for production.

• Created accurate technical design spec templates, graphic tech packs using component sizing, and production guidelines.

• Reviewed and aided in the assembly of technical design specs, tech packs, logo 100%s, sell sheets, approvals, and design tools.