Alec Painter: in Culver City, CA

As a member of a very small marketing team, I managed an array of marketing activities focused on performance marketing, analytics, social media, and email. I worked with internal senior management and C-suite partners, as well as external public relations and creative agencies to create a holitic go-to-market strategy for a nascent technology brand with big dreams. ? Collaborated with the Head of Marketing on the launch of a nascent technology brand, including the integrated marketing strategy for two new products (Level Lock and Level Touch) ? Oversaw all paid marketing channels, including PPC, programmatic, paid social, and video, generating more than $1.3 million in revenue in the first two months of the brand's launch at 45% under CAC goals. ? Designed and implemented a holistic web analytics strategy using Google Analytics, Hotjar, Shopify, Google Optimize, and social media analytics. ? Created and deployed an email marketing strategy to hit both engagement and revenue goals using advanced segmentation and messaging tracts, generating more than $950,000 in revenue

I managed all owned communications for a nascent technology brand, including the consumer research, production, and measurement of all communications efforts across email, CRM, social media, website, customer outreach, creative, paid media, public relations, and sales. ? Oversaw all owned channels - including the production of a new website and a comprehensive owned and earned media strategy, the production of original web, photo, and video produced by independent contractors and creative and PR agencies. ? Led the effort for creating engaging marketing communications for Motiv's sales teams, giving them collateral to successfully engage retailers like Best Buy, Macy's, and Nordstrom. ? Increased revenue generation from email marketing to more than $2,00,000 across a 12 month period, with an ROI of more than 1,000%, while implementing best practices for GDPR compliance in the handling of consumer data and PII. ? Developed the owned communications plan for an international expansion to 27 markets across Europe, the Middle East, and Asia, while supporting international PR efforts. ? Created and executed an influencer marketing strategy leveraging influencer talent across the fashion and fitness verticals in the United States, Canada, Europe, and Australia, and Asia reaching more than 10 million new consumers.

I helped drive the direction of a newly-established strategy team, working with the SVP of Strategy to manage a portfolio of strategy clients with their team leads and pursue new client business. ? Led a team in the design of a localized marketing solution for Brinker International Restaurants across 1,600 worldwide locations to industry-leading success, resulted in triple digit lifts in foot traffic and a monthly ROI of 120% ? Led a team in the design of a first of its kind measurement system for three América Móvil brands to prove the profitability of their digital marketing investment, proving their marketing investment in owned and earned media had an ROI of more than 200%. ? Led a team of subject matter experts in the creation of a comprehensive content marketing plan for Roku and GM Financial's lead generation and retention teams.

I worked with the VP Content Marketing to found a new marketing practice focused on integrating multiple marketing disciplines across media and creative agencies. Over 18 months, helped grow the new team from one to six people and the client base by 500%, with one of the lowest operating margins in the agency. ? Designed an integrated marketing program leveraging proprietary data and paid media for Rustoleum. Utilized brand and user generated content across digital, traditional, and retail channels, resulting in a 15% lift in retail sales that significantly contributed to the growth of yearly sales revenue to $1 billion. Received recognition from the Content Marketing Institute for innovation in content marketing. ? Served as digital strategy lead for U.S. Bank, overseeing a team of eight subject matter experts across search, paid social, digital media, and digital analytics managing an eight-figure marketing budget, a position I had held since 2012.