Alejandro Rodriguez: International Marketing Consultant in Attleboro, MA

Create, manage, and implement B2B product marketing strategies and other appropriate collaterals for the International Insurance and Investment business with international clients. - Serve as the SME related to product marketing in the identification of market potential, creation of go-to-market strategies, and assess product potential in support of the multi-year marketing strategy. Create product roadmap and overall product life cycle - Led the marketing implementation project of a new admin system together with coordinating, interviewing, and defining the necessary Marketing requirements with IT, Business Analyst, Operations, and selected vendor. Defined requirements for integration of online marketing including SEO - Established and maintain strong cross-functional relations with Corporate Marketing, Systems and IT, Distribution, Product, and Compliance and Legal to ensure deliverables are aligned with company’s guidelines and goals - Managed the re-launch and re-design of the new public-facing international website including layout, design, and content and the selection process of a new Content Management System (CMS)

Relationship manager and university liaison responsible for connecting the Babson MBA community to a cultivated network of global businesses and advisors. - Represented Babson and worked directly with C-level executive, senior managers, and key stakeholders in local and international conferences and strategic projects related to marketing, finance, and consulting. Regions included: Latin America Europe, and Asia - Served as the SME for international subjects and development. Created, managed and facilitated two monthly workshops on the subject to provide updates and information to stakeholders

Provided strategic consulting services and advisory support to entrepreneurs and business owners through a partnership with the U.S. Government Small Business Administration (SBA) - Made recommendations to entrepreneurs, business owners, and Boards of Directors analyzing their business plans, financial projections and ratios, and market trends. Increased profitability of top five clients by more than 20% - Created and reviewed over 250 strategic business plans and financial projections to properly identify market potential of each business, recommend go-to-market strategies and estimate potential sales for viability purposes - Designed comprehensive business models and market assessments for clients; work included market sizing, competitive intelligence analysis, and target market assessment - Worked with senior management to develop strategic plan for business operations to work on expansion and coverage of entire region - Provided competitive and market analysis to base recommendations for growth of businesses by industry - Presented results to business owners, Board of Directors and other appropriate stakeholders

Managed business queries and client relationships connected to all trade executions for the company’s Equity and Fixed Income products meeting strict local and international cut-off times in one of the most profitable departments of the organization - Processed and managed over $50 million in daily Latin American settlements for institutional global clients - Automated a key component of all daily transaction reporting system decreasing end-of-day processing times by 5% - Led knowledge sharing conversations with regional managers to improve relationships, define best practices, and discover new opportunities in the market