Alex Pardieu: in Encinitas, CA

Main point of contact for Marketing Automation and CRM strategy. Served as account lead for clients by strategically assessing digital strategy, execution, analysis, and optimization. Controlled client's content calendars, budgets, and success in partnership with internal and external team members. Leveraged data visualization to communicate performance and growth opportunities on a monthly, quarterly, and individual campaign basis. Generated strategies for website rebuild projects and oversaw the web development team to launch the site as it was initially communicated to the client. • Led platform migration of 16 Automated Journeys into Salesforce Marketing Cloud for Avanir Pharmaceuticals. • Provided exceptional customer service and improved the bottom line for each of my clients, resulting in 73% of my accounts increasing their initial investment in Motionstrand services. • Launched and managed Birch Aquarium's paid digital advertising strategy on Facebook and Google Ads, improving annual revenue from -9% to +3% in 7 months. • Led digital strategy for 5 completed website relaunches, where 80% reached performance goals within 1 month.

Headed the Paid and Organic Search strategy in collaboration with the Content Marketing team and 3rd party agencies. Assembled executive-level presentations to reveal digital successes and opportunities for expansion on a weekly and campaign basis. Controlled the Social Media strategy, editorial calendar, budget, and creation of every Social Media post. Launched the marketing automation strategy and carried out all email activity for Client Marketing. • Engineered a grading and scoring model for the client database, which prioritized leads based on potential revenue and recent engagement with marketing material, and unified Sales and Marketing efforts. • Implemented an automated lead nurturing campaign template, resulting in a 336% increase in sales qualified leads compared to the same campaign from previous years. • Used data to create a compelling narrative for advertising on Social Media, which I presented to C-Level Executives, resulting in a $46,000 increase in annual marketing budget allocated explicitly to advertising spend. • Orchestrated Paid Search and Display advertising campaigns, achieving a 32% increase in Year Over Year web traffic.

Collaborated with Web Development, Brand Marketing, Consumer Marketing, Corporate Marketing, and Sales to ensure website content was accurate and optimized for driving leads. Managed a database of +100,000 contacts and formulated a strict QA process for all email sends. Led pre and post promotion marketing plan for AMN’s conferences and events. • Executed all aspects of the monthly Newsletter, resulting in an 81% increase in monthly active subscribers. • Managed an 8-month sales contest (consisting of +150 Salespeople in 12 departments) to drive attendance to AMN’s privately held client conference, resulting in increased attendance 3 years in a row. • Developed all digital assets for AMN’s client conference, which consisted of 4 websites, 18 custom registration paths, and 2 Mobile Apps resulting in a +95% client satisfaction rating and Gold Award for Best Mobile Campaign.

to audit their social media channels, enhance their digital footprint, and acquire new customers. Hired by a non-profit, Angel Faces, to inform their existing contacts about upcoming events. • Launched a paid advertising campaign on Yelp, resulting in a positive return on J. Hair Dentistry's advertising spend. • Created custom email templates, imported contacts, and implemented an Email Marketing Strategy for Angel Faces.

Recruited and supervised a team of four Junior Interns to lead the Digital Marketing strategy and increase the viewership of all digital assets. • Managed the editorial calendar and Digital Marketing strategy, resulting in a 49% increase in Year Over Year traffic. • Ran a Paid Social Media campaign, growing our audience on Facebook by 12%, Twitter by 8%, and Instagram by 72%

Engaged customers and assisted merchandising men's and women's apparel until being promoted to manage the register.