Alex Stefanowitz: Director Of Ecommerce in Scottsdale, AZ

Responsible for establishing organization's Ecommerce CPG marketing & merchandising strategy to deliver profitable growth & revenue objectives. Directed development & implementation of Ecommerce retail channels in North America including the US, Mexico & Canada resulting in top line sales growth of 35%. Responsible for sales, managing trade promotions, pricing, contracts and growing market share across all Ecommerce platforms Drives ongoing development of retail partners across categories including Automotive, Apparel, Home Improvement, Consumer Electronics, Farm & Ag, Sporting Goods and Health & Beauty through the Ecommerce channel Oversees accounts including Amazon US, Amazon MX, Amazon CA, Amazon FBA, Best Buy, Costco, Dicks Sporting Goods, Kohls, Home Depot US, Home Depot MX, Lowes, Meijer, Target, Tractor Supply Company, QVC & Walmart Manages & develops company's DTC website implementing strategies such as SEO, CRO, PPC, UX & UI to enhance online customer experience, conversion rate, site usability, performance & ROI Designs, develops & implements digital brand content including A+ Content, copy, imagery, videos & 360 spin to increase conversion rates across all channels Creates and oversees digital marketing strategies for all accounts including Amazon AMS, display ads, email marketing, PPC, promotions, re-targeting & retailer specific marketing campaigns Successfully plans and deploys new product launches across channels resulting in Ecommerce sales & in-store opportunities Identifies trends, opportunities or issues to increase revenue & profitability within all assigned accounts Provides direction to internal departments including Finance, IT, Logistics & Store Sales division along with managing external agencies, vendors & manufacturer representatives

Expanded and maintained relationships with Ecommerce retail customers including Amazon.com, Amazon.ca, Homdepot.com Costco.com, Tractor Supply.com and Walmart.com while responsible for achieving sales quota and strategic account objectives. Developed organization's Ecommerce short and long term strategy increasing sales by 30% YOY with strategic retail customers while building our presence in the E-commerce marketplace Pursued and executed marketing campaigns resulting in increased conversion rates reaching up to 18% Consistently met sales plan, performance goals and revenue targets increasing metrics by 20% YOY Presented strategies to Director & VP Sales to develop business consistent with organization's objectives and brand strategy Collaborated with marketing teams to design and publish A+ content, item pages, brand pages and advertisements to increase overall conversion rates & profitable growth in the United States & Canada Implements supply chain protocols to reduce chargebacks and shortage fines resulting in increased operational metrics Continually monitored 3rd party sellers issuing copyright claims, M.A.P. violations and removal of 3rd party sellers to ensure consistent branding and buy box retention Managed and directed manufacturer's sales representatives

Assisted in managing Ecommerce retail customers including Amazon.com, HomeDepot.com, and Walmart.com. Recommended and executed product category merchandising opportunities and marketing plans to grow assigned accounts Maintained and updated assigned product's content and data management systems in retail partner portals Accurately forecasted sales and collaborated with procurement teams to ensure optimal stock positions Identified trends, opportunities or issues to increase revenue and profitability within all assigned accounts Created promotions and product differentiation to meet plan and account revenue growth Utilized Microsoft Excel for analyzing sales data including market trends, consumer behavior and margin analysis