Alexander Ruiz de Aguirre: General Manager in Miami, FL

•Increased sales 35% in 2013, 27% in 2014 and 33% in 2015. •Started business from scratch, growing sales from $0 to $1.3 million. •Determine and launch company’s product line based on market knowledge and feedback from customers as well as defining the specific prices, margins and sales channels. •Present new products and negotiate prices and volume with customers. Opened, consolidated and expanded key accounts such as Amazon, Overstock, Wayfair, Tuesday Morning, TJ Maxx/Homegoods, Costco and Bed Bath & Beyond. •Supervise and manage the whole business operation establishing the required protocols for an adequate interaction between accounting, operations and customer service departments. •Approached and opened new accounts within the commercial (Edward Don, Restaurant Depot) and promotions industries (casinos and premium customers) reaching $300,000 in sales in 2015. •Exhibit and attend trade shows for getting new potential customers and maintain our sales network and current cu

? Establish and execute sales and marketing strategies focusing in commercial and cargo airlines. ? Profit & loss and balance sheet responsibility. ? Supervise and manage five people as well as building relationships with key sales representatives and distributors worldwide. ? Exhibit at and attend trade shows for getting new potential customers and maintain our sales network and current customers.

• Analyzed, edited and processed banking and financial French and English mailing from US and Canada as a key element in the development of markets research and business strategies for our customers. • Translated from French into English of all the mailing coming from Canadian citizens.

• Increased sales 30% through the gaining of new customers in European and LATAM markets. • Defined and set the best approach and channel distributions for every market. • Opened and partnered with new key distributors in Mexico, Chile, Argentina and Venezuela. Increased sales in $400,000 that year. • Organized and attended toy fairs (New York, Hong Kong and Nuremberg) for developing and establishing new business relations and opportunities with potential customers. • Prepared new products presentation and visited customers all over the world to make business agreements.

• Completed thorough market study on the American blow molding industry, providing Urola with key insight of business potential. • Implemented Urola´s marketing strategies and customer service by creating and developing its customer’s database and translating technical manuals and brochures into English.

• Responsible for market research and analysis identifying relevant opportunities for US and Spanish commercial exchange, including completion of two comprehensive market studies. • Established relationships at international trade shows, opening venues for Spanish companies in the United States. • Handled and solved commercial requests from Spanish companies willing to export their products and services in the US market. • Advised in economic, legal and trade-related issues for over 60 Spanish companies currently trading in the US: coordinated trade missions (meetings, trips, agenda, etc.) between Spanish and US companies in both countries.

• First emergency contact for worldwide customers with commercial and technical requests. • Solved in less than 24 hours more than 95% of customers’ requests with 100% satisfaction with sales representatives and technicians support. • Built customers database for marketing and promotion of new products. • Translated technical and commercial manuals into different languages for customers´ use.