Alexandra Pepin: in Carnelian Bay, CA
Alexandra Pepin
Carnelian Bay | United States
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Summary
Activity
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Work experience
Squaw Valley|Alpine Meadows
Retail Salesperson | 11/2019 - 03/2020
Parallel Ski & Snowsports
Skate Like a Girl
Social Media Manager | 01/2018 - 03/2020
•YMCA Skate Camp 2019 Girls Week photographer and social media coordinator.
Wheels of Fortune 10 Event Lead:
•Managed Skate Like a Girl Instagram and Facebook weeks leading to, during, and post event (22.8 K followers).
•Increased followers by 40% during event and campaign.
• Photographed skaters and events used for social.
• Assisted in designing graphic designs, posters, shirts & stickers.
• Managed social volunteer committee to meet sponsor deliverables with partners such as Nike SB, Thrasher, Zumiez, and more.
Volunteer:
•Manage the Skate Like a Girl SF Bay Instagram and Facebook account (5k +followers) prior, during, and post major events.
• Create graphic designs for event posters and announcements.
• Create video recaps shared to global sponsors.
• Launched first-ever contest giveaway, managed from launch to execution.
• Support event conception and production.
• Facilitate corporate partnerships and fund development.
• Program skate instructor for participants aged 5-55.
The Women's Skateboarding Alliance (WSA)
Social Media Marketing Coordinator | 11/2018 - 11/2019
Create graphic designs distributed on social platforms. Develop and execute social media assets.
The Skate Exchange Tokyo 2018:
• Increased Instagram followers by 269% in 4 weeks.
• Created and distributed graphic designs and social assets.
• Built social media strategy to promote event and grow followers, manage and curate social rollout calendar.
• Analyzed and distributed social hindsight to share with sponsors using Hootsuite, Instagram analytics, and manual data exporting.
• Social assets reached 5 million people globally.
The X Games Minneapolis 2019
• Photographed athletes skating and lifestyle shots for social assets.
• Graphic design for contest times.
• Created video recaps for social.
• Co-managed practice hearts and event logistics.
Levi Strauss & Company
Global Merchandising Coordinator | 07/2017 - 02/2019
Assisted in managing Global Accessories & Kids product categories. Studied trends and develop creative briefs to align licensee on brand vision and initiatives. Executed product strategies through organizing and sharing all briefs, line plans, visuals, recaps, big ideas and seasonal messaging with partners.Owned, executed and managed seasonal product coding process, including over 8,000 product codes. Tracked selling performance and distributed monthly selling reports. Managed sample library.
• Coordinated Levi’s ® sponsorship funding of $18K for The Skate Exchange in Tokyo. Presented event and sponsorship hindsight to senior marketing leaders.
• Facilitated Levi’s ® Skateboarding sponsorship of $15K for Skate Like a Girl SF Bay’s 2018 5 week Summer Camps, including 75 attendees.
• Coordinated photographer and assets for Levi’s ® Skateboarding social account recapping the Levi's Skate funding of Skate Like a Girl summer camp, reaching 88.3k followers.
• Created the first ever training tool for licensee product coding systems, now distributed globally company-wide, reducing errors by 20% thus shortening the licensing product code creation timeframe by 76%.
• Pioneered a Girls Performance Jean focus group through self-initiated partnership with nonprofit Skate Like a Girl and Levi’s® Marketplace Insights team using wear-testing methodology. Delivered insights and findings to design partners, influencing H1’20 design sketches.
M&L Harris Agencies (London, UK)
Showroom Assistant Internship | 06/2016 - 08/2016
•Supported brand managers with sales functions of 22 women's contemporary brand collections.
•Conducted new business development with potential clients to increase agency's brand footprint internationally.
•Increased number of clients through data-driven market analysis and relationship building.
•Assisted in supervising coordination of samples through set up, merchandising, and pricing of visual displays in preparation for SS 17 showroom presentations.
•Liaised with third party vendors and clients by collating inventory orders, tracking shipments, and ensuring delivery.
•Aided in-house distribution warehouse through organizing, picking, packing and unpacking sample inventories.
•Assisted in chasing PO’s, payments, order inputs, stock swaps, and returns as well as organized budget checks, sell through reports, SOR’s and more for both independent boutiques and major department stores.
Education history
The University of Arizona
B.S. | 2013 - 2017
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