Alexis Baden: Global Brand Coordinator / Wholesale Operations Specialist in Newport Beach, CA

- Category / Product manager for Dakine Apparel: review and assist in briefing the line, design and development, sample management, wholesale order operations, catalog development, shipping operations - Manage monthly P&L reviews - Direct point of contact for all Licensees - Manage all International distributors and International order fulfillment - Kickstarted Dakine and Body Gloves first involvement with A Walk on Water non-profit

- Manage all communication with our sourcing company: product development, lab dip approvals, pricing structure to ensure established margin, and calendar operations - Assist in design and development of each apparel line - Direct contact for all reps – communication on timing of samples, order deadlines, line updates, and shipping - Developed the launch of Elastic Suite as the new B2B site and manage the day-to-day operations - Contributes to the integration and onboarding of NetSuite ERP to our wholesale business - Works closely with Marketing on product launches, key marketed styles, and ensuring all product is utilized - Launched a new 3PL in Canada

- Collaborated in the relaunch of Dakine Apparel through managing the new sourcing company with product line management, product calendars, design, and shipment tracking - Counterpart to the director of sales – directed the set up and launch of NuOrder, order book management, rep contracts, and vendor agreements - Contributed to the setup and launch of a new 3PL - OMS, diagnosing receiving errors, monitoring orders, carton exports, ASN imports, managing ATS - Manage all rep and athlete sample orders - Direct the PDP photoshoots for all Dakine Apparel

• Uses Cegid, OLAP, BI and creation of weekly Ad Hoc reports to analyze daily sales and react to current store inventory levels • Forecasts future sales for pre-books on key materials based on current and past season selling • Manages store inventory based on store sales plans, capacity, key promotional periods, sales trends, and peak selling periods • Works closely with buyers to execute and manage proper season assortment, floor sets, prepare inventory levels during key promotional and peak selling periods • Ensures and manages proper levels of inventory in all vertical retail doors, from initial allocation through the replenishment processes and down to the size level in order to maximize sales and improve turn • Manages and optimizes inventory levels in both our retail stores and distribution center as well as past season product and ensuring the consistent push to our outlet doors • Works directly with wholesale and buyers to capitalize on ATS inventory for sales trends • Works directly with distribution center teams to ensure timely shipments and delivery • Monitors delivery of the product to the distribution center and communicate potential threats to inventory and impact on visual merchandising

• Provides exceptional sales support including entering manual orders, systematic orders, managing and updating order status’, and responding to emails/phone calls within a timely manner • Manages and maintains order book for all Canadian Key Accounts, including our largest account Sport Chek • Assists with management of top accounts (Amazon, Zappos, Macy's, etc.) in the company when needed or when team members are out • Extensive knowledge of SAP, BI, and other reporting tools, including SalesForce to maximize visibility on all orders and inventory • Works with the warehouse on a daily basis to diminish shipping and packing delays • Communicates daily with other departments to ensure all orders are accounted for and transparency of supply related actions • Sales Operations Coordinator of the month, March 2018; Boardriders Foundation Volunteer

• Promoted from Marketing Assistant to Campaign Manager within first 5 weeks of hire • Develop strategic marketing plans to sell product to a targeted audience efficiently • Train and interview future employees; communicate with and manage multiple staff members • Oversee and administer day-to-day event-based promotions for Fortune 500 companies • Managed all event product inventory

• Proficient in NetSuite to monitor orders, manage product inventory and streamline ordering process • Worked with key accounts maintaining orders and ensuring all product was received • Created monthly marketing dashboards utilizing Google Analytics, Bronto, and Social Media • Worked alongside and assisted the Honey Stinger team and social media manager • Assisted in the organization and operation of the Steamboat Stinger Bike and Marathon race, including organization of all awards and race bags, sponsor liaison, and ensured a zero-waste event • Participated in Outdoor Retailer and other expos, sampling and selling products for both companies

• Helped with updating website and social media through Verticalresponse • Led tours of the Sports Authority Field at Mile High stadium providing factual information • Increased Facebook activity by 5% through continuous posting and additional marketing strategies