Alexis Crandall: LEAD CONTENT CREATION & BRAND DESIGN PRODUCER in Portland, OR

• Managed a team of Marketing Producers. Oversaw risk escalations, workflow process updates to increase team efficiencies and career development for direct reports. • Partnered with adidas Senior Leadership to streamline the North America content creation process, finding over $500,000 savings for 2020 Q3 through production efficiencies. • Created, sold-in and executed a re-branding of the US Brand Design Team. Implemented process changes to eliminate bottlenecks, identified and filled talent gaps and created strategy and communication tools used to win multiple new accounts. • Lead consistent cross-team check-ins to ensure maximization of team utilization.

• Collaborated with the Brand Communications, Entertainment Marketing, Public Relations and Design teams to create the seasonal Training / Athletics US strategic playbook for Social, Digital, Retail and Event activations. Managed strategy development, photoshoot and video planning, shot lists, on-site direction, select approval and toolkit creation. • Developed product-specific Brand Communication strategy campaigns with KPIs to drive brand awareness, increase sales and solidify adidas as the number one sports brand in the world. • Managed multiple production, creative and photo vendors to produce quality marketing assets.