Alexis Dowling: Digital Marketing Strategist in La Palma, CA

Partner with channel specialists to create and optimize strategies for a affiliate, paid search (SEM), paid social and display initiatives. Responsible for brainstorming and executing creative assets for paid advertisements. Communicate promotions to third parties as needed. Monitor channel-specific KPIs. Develop copy for sponsored ads and promotional offers.

Wrote, edited and proofread product copy for BCBG.com and HerveLeger.com. Communicated with 3rd party vendors for product information. Enhanced SEO page titles, descriptions and keywords. Developed copy for social media sponsored ads and site categories. Participated in sample reviews to ensure products were accurately portrayed in the description and photos. Additional duties: • Participated in the launch, merchandising and categorization of products on site. • Created and analyzed email marketing reports on weekly, monthly and campaign-basis. • Managed Like2Buy platform to create a shoppable Instagram experience.

Supported top e-commerce executives and directors with day-to-day business needs. Managed multiple executive calendars, monitored phone calls, scheduled and organized meetings with both internal and external attendees. Performed office duties as needed.

Merchandised online products by category, trend and color. Created out t looks for ‘Complete My Look’ on BCBG & BCBGeneration sites. Reviewed site for product and user experience callouts and optimization. Participated in sample reviews. Organized sample closet.

Worked with media marketing coordinator to analyze & update social media performance. Participated with event planning and model castings for private elite client events and fashion shows. Assisted in the photo studio and entertainment relations showroom as needed.