Tyler Willardson: BSBA Graduate | Strategy & Data-Driven Business Operations | Optimization, Digital Marketing, Multi-Channel Growth & Management in Lake Forest, CA

Promoted to lead nationwide e-commerce operations, overseeing order fulfillment, inventory management, and digital channel optimization across U.S. warehouses and retail stores. - Optimized Shopify order routing logic between East Coast, West Coast, and 4 Southern California retail locations — correcting 32% of total orders that have been misrouted, achieving an estimated $41k - $53k in annual shipping cost savings through smarter distribution. - Leverage performance data to refine routing logic, reduce delivery times, and eliminate inefficient shipments. - Oversee a team of sales reps by processing orders for their wholesale accounts, tracking performance, and ensuring all orders are processed, fulfilled, and paid promptly. - Manage and optimize fulfillment through TikTok, Instagram, Meta, and dropship partnerships. - Manage retail store inventory, invoicing, and inter-store transfers to maintain accurate stock levels. - Direct Amazon initiatives, enhancing product listings, keywords, and brand visibility to drive measurable sales growth. - Proficient in Shopify, Amazon Seller Central, Klaviyo, Loop, NuORDER, and CRM/ERP systems, using data-driven insights to inform business and fulfillment strategies.

Responsible for delivering exceptional customer service, assisting and guiding customers in finding and purchasing products best fit for their needs, and maintaining an organized store environment. Meet sales targets, handle transactions, and contribute to a positive shopping experience for customers.