Alice Dreer: Creative Director - Digital Creator

Innovator, communicator and brand strategist crafting marketing and media for big and small businesses that are just getting started or seeking a new path. Lead teams of creative craftspeople who help clients navigate our quickly changing economic environment by developing ideas that can transform businesses and fundamentally improve competitive positions. Beyond telling great stories, areas of expertise include setting business strategy, designing product and service offerings, optimizing service after the sale, creating innovative distribution channels and developing new revenue models. ~ Find ways to help consumers make smarter decisions ~ Build links between digital and physical spaces ~ Create and sustain brands by enriching and improving customer experiences ~ Foster inclusiveness and equity to help everyone feel welcome

Support the growth of the world's largest travel platform (490 million travelers per month) by providing real time guidance for global tourists visiting South Florida & the Keys including Port of Miami & Port Everglades cruise passengers. Provide updated information on hotels, restaurants, bars and nightlife in Greater Miami & the Florida Keys. Assist travelers with effective holiday planning from backpack adventures to luxury getaways. Moderate community forums for Miami and Miami Beach to uphold standards and practices. Work to ensure a consistent quality of information.

Senior contributor of arts, travel, dining and luxury branding content for South Florida's leading travel platforms. Responsible for supporting the growth of South Beach Media’s global offerings and capabilities in the areas of social media analysis & marketing (conversational, PR, media), social influence marketing strategies and best practices, socially driven experiences, social media platforms, cross-channel influence approaches, e-mail campaigns. Point person and thought leader in the definition of social marketing strategies for the brand. Provide expertise, guidance and strategic vision in support of business development efforts.

Creative executive responsible for brand strategy, design and execution of marketing for Ready to Wear, Juniors, Home Store, Cosmetics and Intimates. Manage a diverse workplace, oversee thoughtful allocation of resources and maintain all budgets & timelines in support of a multimillion dollar annual sales plan. Provide thought leadership in "What's New, What's Next" endeavors to promote growth and drive sales with forward-looking product at all customer touchpoints in store & online. Shepherd the organization's development from traditional print & broadcast media to online resources (THISIT.com, Macys.com) Execute catalog, newspaper, magazine, outdoor, broadcast, web, e-mail and point of purchase promotions.