Alison Keutgen: Product Manager in Grand Rapids, MI

• Challenge: o Manage the largest Wood category business segment ($122m), improving profitability, establishing strategic direction, and developing new segment opportunities. • Skills enhanced: o Foresight and Visioning practice immersion to inform post-Covid pivots o Use of design thinking and synthesis skills to support broader Wood category strategic review o Manufacturing and operational process improvement o Cross-functional team leadership and development o Development of new data analytics skills via Tableau • Successes: o Launch of new parametric product line o Profitability improvement of product collections o Continuation of membership with the Pioneer Data Driven Marketing team

• Challenge: o Manage the Organizational Worktools business segment ($20m), growing the business and developing new segment opportunities. • Skills enhanced: o Cross-functional product development processes o Manufacturing and operational process immersion o Development of impactful communications for dealer channels o Process development to launch new Worktools partner opportunities o Internal network development to be more efficient and effective • Successes: o Recognition for work on post-launch product activities o Use of design thinking and synthesis skills to drive sales tactics on an underperforming product solution o Developed a hybrid process to launch new Worktools partner product o In fiscal year 2019 (calendar 2018), grew the segment by 13% vs prior year and 4% over plan o Recognition for partnership with New Business Innovation to validate a new product solution o Member of the Pioneer Data Driven Marketing team

• Challenge: o Manage the MotorGuide parts business and assist the Product Manager in strategic product development initiatives, including the development of consumer research plans and project leadership. • Skills enhanced: o Design thinking methodology o Data synthesis o Program business case analysis o Product lifecycle management o Cross-functional team leadership o New process development o Development of business strategy • Successes: o Developed a consumer research structure to support a partner request o Recognized by Director of Sales and Marketing for key consumer research plan o Development and consideration of new service center strategy (currently under review) o Selected for small team to lead company strategic brainstorming initiative

GR Eats | September 2015 – present | Grand Rapids, MI • Challenge: o Assist Founder in the development of business plan and branding strategy. • Successes: o Owner gaining deeper understanding of applicable methods for engaging consumer o Identification of brand strategy o Owner recognizing new value in product line Michigan Small Business Development Corporation | August 2015 – October 2015 | Grand Rapids, MI • Challenge: o Assist Marketing Manager in executing strategic marketing initiatives. • Successes: o Projects successfully implemented and completed on time Intryst | April 2015 – May 2015 | Grand Rapids, MI • Challenge: o Assist Founder in obtaining funding from the State of Michigan to pay for UI/UX development, and further identify the target audience. • Successes: o Secured $14,500 in state funding o Identified pivot in target audience

• Challenge: o Complete the Abriiz Super Analysis by breaking into the Managed Care market; creating partner relationships, collecting mission-critical validation data, and generating sustainable revenue. • Skills enhanced: o Lead generation best practices and outreach efficiencies o Sales cycle management via Salesforce software o Ability to build partner relationships via electronic mediums o Enhanced teleconferencing sales-ability o Account management process building o Ability to develop partner contractual agreements o Product positioning and pricing validation o Clinical trial implementation best practices • Successes: o Contributing member to reaching funding milestones in relation to the Abriiz Super Analysis o In 2014, signed 50% of new partner agreements included in the Abriiz Super Analysis

• Challenge: o Build a business and investor strategy surrounding a manufactured medical device. This includes: development of product re-brand and market positioning, development of sustainable sales channel, introduction of investment dollars, development of remaining product line, and creation of an overall sustainable business. • Skills enhanced: o Understanding of medical device market, specifically respiratory device segment o Sales-ability within respiratory device market ? Keen understanding of respiratory sales channel and distribution management o Ability to write and negotiate partner agreements o Understanding of political environment and business-impact as relating to medical device o Understanding of medical device design and engineering best practices o Business forecasting and planning in relation to medical device o Ability to build investor-targeted communications and pitch presentations o Ability to complete investor pitch presentations o Expansion of cross-company project management skills o Acceptance into the entrepreneurial environment within West Michigan • Successes: o Completion of Tiger Lab re-brand o Five distribution agreements negotiated and signed o Awarded $15,000 grant by the State of Michigan o Re-negotiated royalty agreement between manufacturing partner and inventor o In 2012, advanced Tiger Lab to semi-final round of the Accelerate Michigan Innovation Competition

• Challenge: o Validate and develop private brand products, leading project teams across supplier partners, Daymon, and customer teams. • Skills enhanced: o Consumer Packaged Goods product validation best practices ? Ability to write and execute consumer e-panel testing o Expertise in analyzing customer data and market trends in order to identify areas of opportunity o Sales-ability of new product opportunities to various buying teams o Knowledge of developing new private brand programs, such as in-and-out seasonal programs o Trained in Innovation Strengths Preference Indicator, an integral skill in the ability to build effective project teams o Ability to lead product commercialization processes o Political savviness to lead cross-functional project execution o Ability to manage partner and customer expectations o Daymon University professional development • Successes: o In 2011, led entire account team to win a corporate wide innovation challenge sponsored by Daymon Executive Vice President of Domestic Brokerage and corporate innovation team o In 2011, invited by the Director of the Daymon Resource Center Innovation Team to join the corporate Innovation Steering Committee o In 2010 and 2011, held Community Service Chair and led Daymon-Meijer account team in fundraising for Susan G Komen Race for the Cure o In 2011, led development and execution of Daymon-Meijer account Holiday gathering

• Challenge: o Support the customer’s largest buying team (responsible for $750 million) in day-to-day needs, while concurrently supporting buying team’s private brand interests. • Skills enhanced: o Knowledge of category management best practices ? Including expertise in product assortment and placement o Ability to analyze customer data and consumer insights in order to identify areas of opportunity o Execution of customer product promotional process o Experienced in facilitating cross-department projects o Supplier management best practices o Ability to develop and sustain customer relationships across departments o Agility to adapt to changing roles and responsibilities • Successes: o Led the development and execution of a private brand meal solution program, working across multiple buying teams and departments in order to implement o Recognized by customer leadership for desk-support best practices and asked to implement a training guide for new associates o Successful in working with Buyer to expand private brand product facings at shelf o In 2009, Awarded one of four Thought Leadership Awards at Daymon Annual All Team conference

• Challenge: o Provide the highest level of customer service while gaining the sales-ability to assist branch leadership in hitting sales targets, generating new business, and cultivating current customer relationships. • Skills enhanced: o Strong skills in building client relationships o Known to exceed the needs and expectations of clients o Skilled at diffusing tense situations with customers o Solid ‘multi-tasker’ o Further developed persuasive communication skills o Excellent sales experience • Success: o Acted as interim branch management between leadership shifts