Alison Smith: CAD/Web Designer & Content Manager in Oceanside, CA

• Implementing strategy via social platforms based on metrics for increased brand visibility, followers and sales • Management of targeted online ad campaigns using Facebook ads and Nextdoor • Optimization and management of site visibility through best SEO practices • Shooting, editing and optimizing photo and video for brand web and social. • Designing color palettes, developing branding guidelines and administering site development via the Wordpress platform. • Writing original web content in the voice of the brand for the site and social. • Managing e-commerce platforms and inventory management via WooCommerce for Wordpress.

• Traveling the United States with the author, managing his time on-site at events and accompanying him on every book-related appearance • Liaising with venue contacts and on-site volunteer management for smooth execution of events • Building relationships with contacts on-site at events for potential future partnerships • Shooting, editing and optimizing photo and video for brand web and social • Writing original web content in the voice of the brand for the site and social • Implementing strategy via social platforms based on metrics for increased brand visibility, followers and event/book sales

• Learning and Development: Responsible for the development and execution of internal staff training on business structure, offerings and unique culture for successful on-boarding, integration and sales. • Internal Culture: Led an internal team of staff in developing a wellness program that included monthly cultural initiatives that engaged and educated staff. Revived the program from zero participation to each monthly event reaching capacity for the two years the position was held. • Assisted in creating and organizing SOPs and compliance operations for the company. • Collaborated with Executive Team on the strategic development of staff, culture and business offerings.

• Extensive calendar, time management and travel coordination on behalf of the Executive. • Implemented company-wide programs to enhance productivity, staff retention and sustainability. • Managed, trained, hired and coached the office receptionist. • Oversaw all company-wide communication on behalf of the Executive Office. • Created and presented the quarterly New Hire Orientation.

• Represent the homeowner either in person, via phone or written correspondence to their extensive network of friends and philanthropic connections, including: celebrities, media, real estate brokers and elite business associates. • Maintained records of confidential legal documents, including: house deeds, luxury vehicle pink slips, insurance policies, family trusts, wills and tax documents.