Allan Davis: Art Director in San Diego, CA

• Spearhead art direction and strategy for regional publication and online outlet reaching over 20M people annually; lead digital and print design, work directly with clients on ad and feature development, and oversee improvements to outreach and marketing strategies. • Create original artwork and designs, develop branding, marketing collateral, digital elements, promotional material, web content, and direct mailers, and work with stakeholders to ensure alignment with style guidelines, brand messaging, and product launches. • Lead project management actions, partner with marketing, sales, and client personnel to understand needs, and determine desired business outcomes; able to deliver high quality deliverables in a quick fashion, and ensure clients are able to engage with customers while fostering ongoing relationships with core fan bases. • Work directly with clients to develop concepts consistent with established branding, consult with stakeholders to determine branding guidelines, present multiple engaging designs, answer questions, and finalize color, content, and branding based on expertise working with variety of brands; ensure consistent branding elements across product, print, and digital elements. • Lead creation and posting of engaging written, photo, and video content to build Facebook, Instagram, and Twitter presence and email list to engage over 300k people weekly; guide engaging back-and-forth conversations with followers to develop and maintain social ties. • Manage social analytics including reposts, comments, click through rates, and leads to optimize effort and spend throughout marketing campaign lifecycle; updated campaigns according to social media analytics to improve overall engagement. • Managed development of 50th Annual Edition of San Diegan Book featuring 10,000 restaurant reviews in San Diego and Tijuana, designed book layout, developed celebratory cover, and guided art direction of entire project; publication was featured in over 100K local hotel rooms and was sold in regional supermarkets and newsstands.

• Oversaw art direction, marketing, and design actions for international multimedia company featuring world-famous motivational speakers, real estate experts , and business coaches; directed publication development, website and social media marketing, conference development, and event marketing and logistics. • Managed 3 Graphic Artists in the development and implementation of multiple marketing improvement efforts including rebranding of all organization materials, launch of new website, standardized event programing, and lead generation. • Developed new branding for company, created updated logo, website, and promotional and presentation materials; new collateral successfully simplified messaging for delivery to the public while targeting ideal demographics. • Led layout and design of annual company publications and Overcoming Obstacles book, led research to determine creative direction, and reviewed and finalized all pages; books received worldwide recognition with over 1M copies sold. • Led development of improved social marketing campaigns, reviewed and selected new email marketing provider, complied master list of leads, created schedule and messaging for email follow-ups, and monitored and adjusted campaign actions as needed; new strategy increased email open rate, user engagement, and number of event attendees. • Spearheaded event marketing and coordination, managed budget, oversaw cross-functional team in the development and delivery of branding and messaging, and led preparation of venue and day of event logistics; events received upwards of 10,000 attendees while garnering positive feedback from presenters and guests.

• Partnered with high profile clients, including the NFL, Heineken, Harley Davidson, Corvette, Disney, and Coca-Cola, to develop customized and branded board game concepts; created internal marketing collateral including banners, postcards, magazine ads, and annual product catalog.