Alli Rosen: Marketing / Partnerships / Experiential in Santa Monica, California

Created cohesive, multi-channel marketing and media plans for Toyota. Maximized brand exposure, strengthened owner loyalty, ensured partnerships relevance, and amplified consideration of the brand and its products. MANAGE BRAND • Amplified the brand in live broadcasts, commercials, talent appearances, paid media, email, video, contests, social media, consumer data collection, experiential events and lead generation • Developed connections to grow Toyota’s affiliation with influential brands and people • Introduced new Toyota corporate brand identity. Negotiated brand collaborations, sponsorship and media contracts for brand exclusivity rights. ANALYSIS • Analyzed campaign effectiveness • Built cost valuation to measure and determine sponsorship fees • Forecast, recommended and managed budgets for ROI of value-in-kind agreements, six-figure contracts and multimillion-dollar investments • Tied branding to consumer actions like engagement to trackable vehicle sales BUSINESS VISION WITH COLLABORATIVE CREATIVITY • Communication to audiences with core message tailored to interests • Cultivated relationships with major media, partners, and Toyota offices globally • Created plan for youth-focused and truck series vehicles • Told brand story through consumer journey experience • Researched and presented new scalable opportunities TEAM LEADER MEETS CORPORATE GOALS • Managed teams building trust by connecting tasks to company objectives and discerning when to teach or direct • Delivered positive ROI on all my negotiated sponsorships • Developed process for Toyota divisions seeking athlete support, with templates for consistency and efficiency (roles, timelines, finance, ROS) INFLUENCER TALENT MANAGEMENT • Drafted contracts, negotiated with legal teams, ensured agreements supported creative/functional needs • Prepared athletes to be brand advocates, including Olympic and Paralympic involvement • Created projects to maximize talent exposure and authentic branding

Recruited to develop and execute the marketing/sales strategy and brand experiences for the consumer products division (SnapLab) at Snap, Inc. In 2016 the team launched a first-of-a-kind new lifestyle hardware product called Spectacles which was awarded 6 Cannes Lions and shortlisted for 14. -Hire, develop, and manage globally-dispersed team members for Marketing, Events, Digital, Partnerships, Operations, and Content. -Work across business lines to identify product integration opportunities with Snapchat’s platform capabilities for consumers (B2C), companies (B2B), and advertisers. -Ideation, negotiation, and contracting for strategic partnerships. -Serve to support brand / growth objectives in areas of expertise, and deliver internal communications strategy to manage a high volume of press worldwide.

Led cross-functional teams through complete lifecycle of large-scale brand initiatives / projects concurrently that sparked interest and influenced behavior. Led experiences that resonated with audiences and reverberated across media channels. Client roster included: Red Bull / Nike / Microsoft / XBox / Kinect / Beats By Dr. Dre / Sonos / DTS Inc. / FX Networks / IMAX / Mophie / Agenda Show / DC Shoes / UCLA / Roxy / Teva / Eton Corporation / Farmers Insurance / Saatchi & Saatchi / Jack Daniels / KIND / Zico Coconut Water BeCore Awarded: • 2014 Clio Sports Shortlist / Engagement Category / Nike SB • 2014 Pro Awards / Gold & Bronze / Nike SB • 2014 Summit Creative Award / Silver / Nike SB • 2014 Biz Bash Event Style Awards / Best PR Stunt / Nike SB • 2013 Gunn Report Cases for Creativity List / Pima Air & Space • 2013 ChiefMarketer Top Shop • 2013, 2012, 2011 Event Marketer IT List • 2013 Summit Creative Award / Gold / Pima Air & Space • 2013 Summit Creative Award / Bronze / Nike Chosen • 2013 Summit Creative Award / Silver / Columbia • 2012 Cannes Lion Award Winner / Gold & Silver / Pima Air & Space • 2012 Ex Award / Best Multi Venue Consumer Event / Nike Chosen • 2012 Summit Creative Award / Gold / Barefoot Wine/Surfrider • 2012 Inc. 500I5000 List • 2011 Summit International Award / Experiential Marketing Innovator / Nike Chosen

Worked collaboratively to produce weekly American Idol Ford commercials and various artists' music videos including in office and onset production, original content research, talent and executives' scheduling, and creative concept development.