Allie Coughlin: Graphic Design & Marketing Professional in Pittsburgh, Pennsylvania

Collaborate with various clients independently as a graphic designer. Utilize Adobe Creative Suite to create on-brand logos, illustrations, and marketing materials. Build websites according to client needs. Communicate with clients to ensure visual concepts are within standards. Manage and complete several projects simultaneously. Consistently meet client needs and deadlines.

Drafted and coordinated all press materials, website content, and other related media. Created and implemented Company branding guidelines and best practices. Worked with communications strategy team to implement marketing campaigns and maintain positive optics. Executed day-to-day social media management. Updated and maintained both project and corporate websites. Coordinated and directed all community outreach programs.

Managed and optimized all social media presence and content on multiple platforms. Utilized social media analytical data and metrics to measure effectiveness. Worked with staff and owners to ensure a cohesive brand through logo design, menu and material rework, website, and merchandise. Designed and maintained website to ensure all information was relevant as to increase both first time and repeat patronage.

Established and maintained organizational partnerships, planned events across North America, and onboarded new volunteers. Worked with the founder and volunteers to implement growth and outreach strategies that align with the mission of the non-profit. Attended conferences and trade shows around the U.S. to network on behalf of the organization. Assisted the founder in formulating program budgets, risk management policies, and grant applications.

Responsible for designing innovative advertisements, flyers, posters and online promotions for the Magnifeco website with an emphasis on eco-fashion and sustainable living. Working with the founder to ensure all projects align with the design standards, aesthetic and values of the company. Delivering all assignments in a first-class, timely manner in accordance with creative brief instructions and deadlines.

Responsible for leading a four-day, outdoor backpacking trip each for incoming freshmen as an orientation experience teaching life skills through outdoor examples. Taught participants the basics of rock climbing, harness mechanics and how to maneuver an ATC belay system. Demonstrated how to pack for an outdoor trip appropriately. Taught lessons through games, examples and comradery. Taught a college-level class each night of the trip, covering topics like on-campus student resources, healthy decision-making, diversity and inclusion and goal setting.