Allison Kopicki: GRAPHIC DESIGNER

• Responsible for the creation and execution of company-wide brand redesign • Work with marketing management to evolve overall brand strategy • Develop insight-driven brand plans and communication objectives • Create graphic assets for digital and print services (i.e. interactive brochures/flyers, marketing collateral, training material, social, web banners, event displays, swag, and more) • Manage photography assets for both internal and external communication • Support end-to-end marketing request communication and standardization • Collaborate with IT for front-end website optimization and updates

• Developed, coordinated, and scheduled various custom digital and print collateral • Provided advertising and creative consultation support • Managed and edited agent headshots, property photos and advertising assets • Organized proper channeling and completion of marketing forms and data fills • Assisted training of sales associates related to current marketing programs/events • Provided marketing technical support and assisted with special projects • Supported agent and in-office marketing needs

• Collaborated with a small team of designers to execute integrated marketing plans • Created collateral based on internal and company-wide events • Developed 'Sales Associate Marketing Initiatives' (SAMIs) for national builder clients • Developed 200+ page Sales Manual for company-wide training • Managed social media accounts and campaigns • Led and captured portrait and event photography • Monitored and reported social strategies to maximize client satisfaction FREELANCE GRAPHIC DESIGNER BRAND DESIGNER APRIL 2017 - PRESENT • Work with various unique clients on brand identity, visual communication, social media coordination and website creation