Allison Sparrow: in Commerce City, CO

Sales Executive responsible for managing both inside and outside sales teams, key accounts, chains, and distribution partners. Oversee all sales objectives, goals and revenue of sales teams. Created budgets and evaluated sales numbers to reach and exceed goals. Presented solutions to open new routes of revenue and support. Exceeded sales objectives and expectations, maintained significant growth through current and new partners. Prospect, obtain, and launch product line with new partners, both retail and distribution. Developed and implemented effective sales strategies, managed CRM and data reporting systems. Successful coordination and execution of national trade shows and other industry and key retailer events. Worked directly with marketing and product development. Implement plans for new product launches, promotions, and account management.

Sales and Marketing Executive responsible for strategic efforts serving existing customer base while demonstrating leadership, direction and implementation to expand business opportunities. Creation and adherence to budgets. Managed production, quality and intern teams. Directed marketing projects. Successful event and trade expo execution. Conducted educational seminars to new and existing partners. Expanded distribution into new markets. Exceeded omni-channel sales objectives, maintaining 40% year over year growth.

Managed large territory including key chain accounts and independent pet retailers in Colorado, southern Wyoming, and eastern Utah. Responsible for meeting monthly sales goals. Presented promotions to increase buying. Worked with corporate management to bring new products to the region. Attained 44% growth in my first year in an already profitable territory. Obtained new accounts. Created and maintained outstanding relationships with store owners, managers, and vendors.

Trained and developed new bar employees, participated in store openings, and worked closely with corporate management regarding customer satisfaction. Three-time "Staff Member of the Month" award recipient.

Serviced existing and established new accounts. Independently planned and organized daily work schedule to call on existing or potential dealers. Trained employees at dealer locations and conducted demonstrations for prospective direct sale customers. Expanded distribution in several states and attended trade shows and events across the country to present our products. Used CRM system to enter dealer information, monitor inventory, enter sales orders, issue invoices, and track sales.

Managed and maintained excellent relationships with key independent retailer accounts within the state of Colorado. Reset and organized stores to highlight specific products, create displays, and track manufacturer pricing. Planned and directed in-store promotions and events. Experienced 68% growth in territory in the first year of employment.

Supervised all store employees, managed product orders and inventory control. Performed payroll administration and accounting functions. Planned special pet events and product promotions with distributors and businesses in the local marketplace.