Allison Sparrow: in Commerce City, CO
Allison Sparrow
Commerce City | United States
Skills
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Industries
Creative Agencies
Lifestyle
Outdoor
Yoga
Health & Fitness
Summary
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Activity
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Work experience
Pet Releaf
National Sales Manager | 01/2020 - 10/2022
Sales Executive responsible for managing both inside and outside sales teams,
key accounts, chains, and distribution partners. Oversee all sales objectives,
goals and revenue of sales teams. Created budgets and evaluated sales numbers to reach and exceed goals. Presented solutions to open new routes of revenue
and support. Exceeded sales objectives and expectations, maintained significant
growth through current and new partners. Prospect, obtain, and launch product
line with new partners, both retail and distribution. Developed and implemented
effective sales strategies, managed CRM and data reporting systems. Successful
coordination and execution of national trade shows and other industry and key
retailer events. Worked directly with marketing and product development.
Implement plans for new product launches, promotions, and account
management.
InClover Research
Director of Business Growth | 03/2017 - 12/2019
Sales and Marketing Executive responsible for strategic efforts serving existing
customer base while demonstrating leadership, direction and implementation to expand business opportunities. Creation and adherence to budgets. Managed
production, quality and intern teams. Directed marketing projects. Successful
event and trade expo execution. Conducted educational seminars to new and existing partners. Expanded distribution into new markets. Exceeded
omni-channel sales objectives, maintaining 40% year over year growth.
Animal Supply Company
Territory Sales Manager | 12/2015 - 03/2017
Managed large territory including key chain accounts and independent pet
retailers in Colorado, southern Wyoming, and eastern Utah. Responsible for meeting monthly sales goals. Presented promotions to increase buying. Worked with corporate management to bring new products to the region. Attained 44%
growth in my first year in an already profitable territory. Obtained new accounts.
Created and maintained outstanding relationships with store owners, managers, and vendors.
Cheesecake Factory
Bar Manager | 03/2007 - 12/2015
Trained and developed new bar employees, participated in store openings, and worked closely with corporate management regarding customer satisfaction.
Three-time "Staff Member of the Month" award recipient.
Mosman Machine Company
Mountain/Central Regional Sales Manager | 05/2015 - 12/2015
Serviced existing and established new accounts. Independently planned and organized daily work schedule to call on existing or potential dealers. Trained
employees at dealer locations and conducted demonstrations for prospective
direct sale customers. Expanded distribution in several states and attended trade
shows and events across the country to present our products. Used CRM system to enter dealer information, monitor inventory, enter sales orders, issue invoices,
and track sales.
Coast Pet Distributors
Regional Sales Manager | 12/2013 - 05/2015
Managed and maintained excellent relationships with key independent retailer
accounts within the state of Colorado. Reset and organized stores to highlight
specific products, create displays, and track manufacturer pricing. Planned and
directed in-store promotions and events. Experienced 68% growth in territory in the first year of employment.
The Green Paw and Spaw
General Manager | 11/2011 - 12/2013
Supervised all store employees, managed product orders and inventory control.
Performed payroll administration and accounting functions. Planned special pet
events and product promotions with distributors and businesses in the local
marketplace.
Education history
Florida Southern College
| 2001 - 2004
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